Manikandan Parthiban
Graphic Designer @Rajalakshmi Group Of Institutions
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WORK HISTORY
Graphic Designer @Rajalakshmi Group Of Institutions
Major Duties & Responsibilities:Designed end-to-end visual content for multiple institutions under Rajalakshmi Institutions (RIT, RMC, RSB, RMC+).Created engaging social media creatives, digital marketing assets, and campaign visuals aligned with institutional branding.Designed print materials including banners, posters, flyers, pamphlets, standees, and event collaterals.Collaborated closely with marketing, event, and academic teams to convert concepts and briefs into clear visual communication.Maintained brand consistency across platforms while adapting designs for different audiences and objectives.Managed multiple projects simultaneously, ensuring timely delivery under tight deadlines.Key Projects & Successes:AI HORIZONLed the complete visual design for the AI Horizon event, including social media promotions, posters, banners, and on-ground creatives.Developed a clean, futuristic visual theme to align with the technology and AI-focused concept.Helped improve event visibility and engagement through consistent and impactful design across digital and print platforms.YATRADesigned branding and promotional materials for Yatra, focusing on storytelling and audience connection.Created cohesive visuals for pre-event promotions, event-day creatives, and post-event highlights.Played a key role in strengthening the event’s identity and recall through strong visual consistency.Overall Impact:Contributed to increased engagement and professional brand presence across institutional social media platforms.Built a reputation for reliability, adaptability, and creative problem-solving.Gained hands-on experience in managing large-scale campaigns and institutional events from concept to execution.
EDUCATION
Annamalai University
Master of Business Administration - MBA, Human Resources Management and Services
Guru Nanak College
B.sc, Computer Science
ABOUT MANIKANDAN PARTHIBAN
I’m a people-focused Graphic Designer with over 8 years of experience creating purposeful, engaging visual content. Currently in the education sector, I design to inform and inspire communities, while my earlier years in mass media sharpened my skills in fast-paced, impactful storytelling.My design philosophy is rooted in empathy understanding the audience, message, and emotion behind every visual. From brand identity to social media and marketing campaigns, I approach each project with clarity, creativity, and attention to detail.Designing With Purpose• Branding & content creation for education• Visual storytelling from a mass media background• End-to-end social media management• Strong multitasking & project organisation.• Tools: Adobe Creative Suite, Canva, Figma.I believe every design is a chance to connect. Let’s collaborate and create something meaningful together.
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