Manik Sehgal

Role: Founder at Raasa Karts
Location: Delhi, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Manik Sehgal

Marketing communications specialist since 2007 with over 16 years of experience leading…

Experience

Founder
Raasa Karts
Mar 2023 — Present
Following my selection and success in season two of Shark Tank, I made the decision to hang up my professional boots and devote all of my attention to entrepreneurship. I was also proud of myself for taking the chance and working on something so unfamiliar. We are also Incubated with IIM Lucknow Noida Campus.

Education

Delhi University
Graduate, B.Com
2003 — 2006
Annamalai University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2006 — 2008
TIMES SCHOOL OF MARKETING & MANAGEMENT
PGDMM, Marketing
2006 — 2007
Happy School
Senior Secondary, Business/Commerce, General
1989 — 2003

Skills

Digital Strategy
Strategy
Advertising
Competitive Analysis
Social Media Marketing
Marketing Research
Customer Insight
Marketing Strategy
Marketing Communications
Creative Strategy
Strategic Planning
Brand Management
Marketing
Management
Brand Development
Consumer Behaviour
Marketing Management
Market Research
Integrated Marketing

Contact information

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Work email
•••••@raasakarts.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Raasa Karts

Food and Beverages · 11 employees · Founded 2022 · Ghaziabad, Uttar Pradesh, India

While Street Food is popular in India, the champions of street food are struggling. Many months ago while having a casual talk with a Street Food vendor, I found out that they are living a miserable life. Not only they are facing financial troubles but they also struggle with corrupt officials of the Police & Municipality department. Moreover, there is a lack of professional guidance; because of this, they are unable to expand their businesses. Most of the Food vendors either work alone or with 1-2 family members, because of which their lot of time gets wasted bringing groceries, and cutting-chopping, instead of selling. They have no FSSAI licenses with them neither they are aware of how to onboard themselves on Zomato/Swiggy. They are all alone on this journey with none to support or look up to. Ironically, the unorganised street food sector of India generates crore/day worth of business. We want to do with Food Karts what Oyo did with unorganised Hotels - Bring them under one umbrella brand & unlock billion-dollar opportunities. We have taken some baby steps & tied up with over 10 Kart owners, and now plan to add 4-5 of them on a daily basis. We are doing the following - Solution - We decided to become a one-stop solution for Street Food vendors. We did or planning to execute the following ideas - 1. RAASA branded Karts - We encourage them to come under our brand name, instead of having their standalone name which very few people know. This will create high brand visibility & trust in the brand. FSSAI Licenses - We obtained FSSAI Licenses for them thus saving their time & effort. Onboarding on Swiggy/Zomato - To add value to their business we further helped them to onboard online Food Delivery companies; we handle their backend work & perhaps it\'s the first time they are selling beyond their karts. They sell under the RAASA brand name 4. Grocery Delivery - To save their time; we help them deliver groceries to their doorstep.

raasakarts.com

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About Manik Sehgal

Experience

Founder

Education

Delhi University

Annamalai University

TIMES SCHOOL OF MARKETING & MANAGEMENT

Happy School

Skills

Find verified contacts for anyone on LinkedIn