Mark Nielson

About Mark Nielson

I\'m a strategic and collaborative Product Manager with over 10 years of experience leading full lifecycle product development across consumer goods, pet products, and eCommerce. I’ve successfully launched and managed products for brands like Kurgo, PetSafe, G-Form, and Nobelus—driving category growth through data-backed insights, competitive analysis, and cross-functional execution. My background includes managing key accounts like Amazon, developing omnichannel go-to-market strategies, and delivering cost-saving improvements without compromising quality.I thrive in fast-paced environments where innovation, teamwork, and customer focus are key. Whether optimizing packaging, entering new markets, or aligning cross-functional teams, I’m passionate about creating products that solve real problems and deliver value. Let’s connect if you’re interested in building standout products that make an impact.

Experience

1. Equipment Product Manager

   Nobelus

   Jun 2025 — Present · Knoxville, TN, US

   Lead end-to-end product development—from concept through commercialization—delivering new products, improvements, and line extensions aligned with strategic goals.•Conduct market research and competitive analysis to identify opportunities; translate insights into product roadmaps and clear business cases.•Define product requirements based on application needs, customer feedback, and emerging trends.•Collaborate with cross-functional teams including R&D, Sales, Service, Purchasing, and Vendors to bring products to market efficiently.•Monitor product performance and category financials; identify root causes of performance trends and develop actionable plans to improve outcomes.•Drive cost reduction initiatives by exploring alternative materials, packaging solutions, and supplier partnerships.•Work closely with vendors to co-develop innovative products and solutions.•Optimize spare parts strategies and pricing in coordination with the Service team.•Develop and deliver product training for internal teams, field sales, and customers to ensure alignment and engagement across all stakeholders.

Education

• University of Tennessee, Knoxville

  B.S. Service Management, Retail Management

  2005 — 2008

Skills

• Trade Shows
• Microsoft Office
• Sales
• Inventory Management
• Inventory Control
• Amazon
• Sales Operations
• Customer Retention
• Loss Prevention
• Customer Service
• Sap
• Account Management
• Product Development
• Management
• Team Building
• Merchandise Planning
• Social Media
• Strategic Planning
• Payroll
• Sports
• Sales Management
• Forecasting
• Amazon Web Services (Aws)
• Sporting Goods
• Marketing
• Apparel
• Store Management
• Customer Satisfaction
• New Business Development
• Brand Development
• Ascend Point of Sale
• Retail
• Visual Merchandising
• Advertising
• Product Marketing
• Order Management
• Merchandising
• Pricing
• New Hire Training
• Problem Management