Manickam Ramasamy

Global Social Media Manager @Novo Nordisk

Bengaluru, IN

Execute paid social media ads and community management tasks following guidance and processes.• Ability to perform deep audit/analysis of social media ads and page insights and work on recommendations• Plan, co- develop and implement Social Media activation strategies in collaboration with global commercial teams and local affiliates• Collecting and analysing data, optimising paid media activities, identifying trends and insights to achieve maximum ROI in social media campaigns• Co-define, monitor and adjust KPIs reflecting business objectives• Stay up to date with latest Social Media best practices and technologies• Superusers of Social Media marketing tools like Sprinklr, Meta Business manager, Hootsuite etc• Work in cross functional team with Omnichannel leads, content creators, account owners and brand managers.• Understand multi and omnichannel approach to paid media and provide a holistic view on performance based on the insights• Monitor website performance and track user engagements across platforms (Analytics)

J.J. College of Engineering and Technology

Bachelor’s Degree, Electrical, Electronics and Communications Engineering