Manesh Damodaran Pillai

About Manesh Damodaran Pillai

Marketing Professional with a strong focus on data-driven strategies and marketing automation. Experienced in identifying and implementing the right MarTech stack tailored to organizational needs, ensuring alignment with both short and long term goals.Proven expertise in designing practical, customer-centric marketing strategies that drive ROI and deliver tangible business outcomes. Adept at crafting creative communication campaigns that enhance brand storytelling and deliver high recall value across touchpoints.Skilled in working cross-functionally, setting realistic and effective agendas, and building systems that enhance operational efficiency and customer engagement.

Experience

1. Head of Digital Marketing

   LuLu Group India

   Oct 2021 — Present · IN

   Driving digital-first transformation through data-driven strategy, marketing automation, and creative innovation. Responsible for end-to-end planning and execution of digital campaigns across performance, brand, content, and engagement. Built a high-performing digital marketing team focused on operational excellence, growth, and analytics-led decision-making. Led the implementation of a modern MarTech stack to streamline operations and enable personalized customer journeys.Developed annual digital strategies in collaboration with leadership teams, while managing key partnerships with platforms such as Google, Meta, and LinkedIn. Established a strong network of influencers, affiliates, and media buyers to maximize campaign reach and performance. Enabled ROI-driven campaigns through advanced marketing automation initiatives, while loyalty programs were designed to offer a 360° customer view, improving personalization and retention.Provided creative direction to ensure brand consistency across all digital assets. Leveraged AI tools to boost productivity and marketing outcomes. Used social listening and sentiment analysis to manage online reputation and gather insights. Collaborated across departments to drive seamless omnichannel experiences. Fostered a culture of agility, innovation, and cross-functional collaboration to power digital transformation.

Education

• Indian Institute of Management, Calcutta

  Executive Program in Digital & Social Media Marketing

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA

• Mar Athanasius College of Engineering

  Bachelor's degree, Mechanical Engineering