Manendra Tomar
RTMM - North at Usha International l Ex Haier India l Ex Safilo l Ex Sony
- Role
- Regional Trade Marketing Manager - North at Usha International
- Location
- West Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Manendra Tomar
With 18 years of progressive marketing experience, I have successfully led regional and Pan India marketing operations by aligning ATL visibility with BTL execution and activation-led sales conversion. My strength lies in identifying high-impact clusters, creating landmark branding sites, optimizing marketing spends, and delivering measurable ROI through structured performance tracking.I specialize in transforming marketing plans into tangible business growth through strong trade relationships, execution discipline, and data-driven decision-making
Experience
Regional Trade Marketing Manager - North
Nov 2025 — Present · Gurugram, IN
Driving regional trade marketing strategy with a sharp focus on brand dominance, retail excellence, and sustainable revenue growth. I lead cluster implementation, landmark site creation, and high-visibility branding initiatives that strengthen market presence and outperform competition.Partnering closely with Sales leadership and channel partners, I ensure seamless execution of BTL activations, dealer engagement programs, and influencer outreach to accelerate secondary sales.Key Achievements: • Spearheaded high-impact visibility projects, significantly improving regional brand presence• Strengthened low-performing markets through targeted BTL interventions and retail transformation• Improved execution efficiency through structured weekly tracking and ROI-driven planning• Built strong dealer relationships, driving repeat business and long-term partnershipsFocused on empowering teams, building scalable visibility models, and converting strategy into measurable business success
Education
The Air Force School (TAFS), Subroto Park
Master of Business Administration - MBA, Marketing/Marketing Management, General
2011 — 2011
Indira Gandhi National Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
Skills
- Time Management
- Budgets
- Product Marketing
- Inventory Management
- Auditing
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