Manender Singh
Sr Assistant General Manager (Zonal Manager)-north @Essel Bath Fittings Pvt. Ltd. - India
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WORK HISTORY
Sr Assistant General Manager (Zonal Manager)-north @Essel Bath Fittings Pvt. Ltd. - India
Chandigarh, IN
During this tenure, my primary responsibility was leading comprehensive rebranding initiatives at ESSEL, implementing a strategic growth model that revitalized sales and expanded our geographic footprint into regions like-Chandigarh, Punjab, Himachal Pradesh, Haryana and Uttarakhand. I oversaw product positioning, new distributer and dealer development, deep penetration in the market and competition analysis. Additionally, I facilitated strategic planning sessions, where I identified core business challenges and crafted detailed action plans to tackle high-priority objectives, ensuring alignment with long-term company goals and driving sustainable growth across markets.DELIVERED RESULTS Projected substantial turnover growth by expanding market reach across multiple states. Led significant revenue generation and managed a team across upper north. Launched new product ranges, driving market growth and boosting brand visibility. Streamlined operations with a systems-based approach, enhancing efficiency.Core team member which Redesigned the company’s logo and packaging to strengthen brand identity in marketing materials. Overhauled social media strategy, revamped the website, and improved Google ratings with effective SEO. Managed the complete customer lifecycle, ensuring client satisfaction and repeat business.
EDUCATION
University of Rajasthan
Bachelor of Science - BS, Biotechnology
Rajasthan Technical University
Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General
SKILLS
ABOUT MANENDER SINGH
As a Sr. Assistant General Manager at Essel Bathfitings Pvt. Ltd, I am leading a Zonal team of North, focusing on achieving substantial sales growth and expanding market presence. I contribute to the entire product development and finalization process, guiding products from initial concept through to market launch. I have successfully introduced numerous product ranges, contributing to the company\'s diverse portfolio and market strength.I have an experience in leading comprehensive rebranding initiatives at Essel Bath Fittings Pvt. Ltd- India, where I implemented a strategic growth model that revitalized sales and expanded our geographic footprint into regions like Chandigarh, Punjab, Himachal Pradesh, Haryana, Rajasthan, Delhi NCR and Uttarakhand. I oversaw product positioning, new distributor and dealer development, deep penetration in the market, and competition analysis. I also facilitated strategic planning sessions, identifying core business challenges and crafting detailed action plans to tackle high-priority objectives, ensuring alignment with long-term company goals and driving sustainable growth across markets.More than 6 year exp. in Cera Sanitaryware Ltd. incharge of Chandigarh punjab for all Cera product, including premium bathroom product called SENATOR.
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