Marc Aneed

Chief Executive Officer @Platinum Performance, Inc

Irvine, CA, US
EMAILS
m•••••@platinumperformance.com
MOBILE NUMBERS
+17•••••••12

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WORK HISTORY

Apr 2025 — Present

Chief Executive Officer @Platinum Performance, Inc

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Orange County, CA, US

At Platinum Performance®, a Zoetis company, we believe that superior wellness starts within. Founded by veterinarians and driven by a deep commitment to science, we develop advanced nutritional formulas that empower horses and pets to thrive.Our mission is simple but powerful: improve lives through superior nutrition with uncompromising quality. Every product is developed with purpose, supported by clinical research, and manufactured to the highest standards in our own California facility. Whether supporting performance, recovery, or everyday wellness, Platinum products are premium leaders in their categories, trusted by veterinarians, trainers, and devoted owners across the world.

EDUCATION

2004 — 2008

Northwestern University - Kellogg School of Management

Masters, Business Administration; Strategy and Organizational Management

1995 — 1999

University of Pennsylvania

BA, Economics, Theater

SKILLS

AnalyticsBusiness StrategyMarketingP&L ManagementManagementBrand EquityForecastingProduct DevelopmentProduct InnovationSegmentationStrategic PlanningBrand ArchitectureBusiness DevelopmentPositioningFmcgCompetitive AnalysisStrategyNew Business DevelopmentMarketing ManagementConsumer ProductsLeadershipBrand ManagementCross-Functional Team LeadershipMarket ResearchMarketing StrategyCustomer Insight

ABOUT MARC ANEED

Award-winning business & brand leader, passionate about people & progress, with experience in multiple corporate, consumer, and category environments. Core strengths in balancing competing priorities, synthesizing insights and imperatives, and creating cultural fusion among teams. P&L ownership, stewardship from $100MM to $1BB+ RSP, and double digit EBITDA. Work spans: 30+ categories across Food, Beverage, Sports Nutrition, and Household products, 12+ marcomm/advertising/PR campaigns including a David Ogilvy Gold Award, a Golden Trumpet PR award, a Sports CLIO, and a Gold Effie-winning campaign, 10-figure cumulative P&L oversight, 6 IRI New Product Pacesetters & other NPD totaling $1BB+ in Yr 1 Retail Sales, 6 strategy and/or consulting projects with Bain, BCG, McKinsey, and boutique brand builders, 4 $BB-retail sales brands. Multiple acquisitions closed at $400MM cumulative valuation.

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