Maneck Mehta
AVP – Digital & Social Analytics | Consumer & Marketing Insights | Google Analytics 4 (GA4), Adobe Analytics, GTM | Tagging & Data Layer | SEO | CRO | A/B Testing | BigQuery & SQL
- Role
- AVP Digital & Social Analytics Lead Business Intelligence at Accenture
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Maneck Mehta
I help global brands translate digital behaviour into consumer and marketing insights that improve decision-making, optimise spend, and accelerate growth. With 15+ years of experience leading digital transformation and analytics programs across Oil & Gas, Automotive, Telecom, Pharma, Healthcare, and FMCG sectors, I combine strategic leadership with deep technical expertise.I’ve led multi-market rollouts of Google Analytics 4 (GA4), Adobe Analytics, and Google Tag Manager (GTM) across 500+ websites and 115+ markets, building privacy-compliant, scalable tagging frameworks that enable consistent measurement and actionable insights. My experience spans consumer insights, marketing analytics, tagging & data strategy, SEO, CRO, and A/B Testing (AB Testing) — supported by strong data capabilities in BigQuery, SQL, MySQL, Looker Studio, Google Data Studio, and Power BI.Core strengths:<>Digital & Social Analytics Leadership – GA4, Adobe Analytics, GTM, Adobe Launch, Adobe Web SDK, Server-Side Tagging<>Consumer & Marketing Insights – Campaign Analytics, Customer Journey Analytics, Attribution, Measurement Frameworks<>Optimisation – SEO, CRO, A/B Testing (AB Testing), Personalisation Strategies<>Data & BI – BigQuery, SQL, MySQL, Looker Studio, Power BI, API Integrations<>Privacy & Compliance – GDPR, CCPA, OneTrust<>Program Leadership – Agile, Scrum, Stakeholder Engagement, Change ManagementI am passionate about connecting online and offline journeys, enabling self-serve analytics, and using data to create meaningful business impact at scale.
Experience
AVP Digital & Social Analytics Lead Business Intelligence
May 2025 — Present · Mumbai, IN
Education
NIIT
Graduate in Software Engineering - GNIIT, Computer Software Engineering
2006 — 2010
H.R. College of Commerce and Economics
Bachelor of Commerce (B.Com.), Commerce
2005
Skills
- Qlikview Development
- Web Analytics
- Css3
- SEO
- Eloqua
- Javascript
- Uml
- Ensighten
- Microsoft Sql Server
- Charles
- Omniture
- Adobe Sitecatalyst
- Ms Visio
- Html5
- Jira
- Ispionage
- Google Analytics
- Sophus
- Jquery
- Qlikview
- Google Adwords
- Digital Marketing
- Xml
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