Mandy Durrant
Senior Digital Marketing Manager @EMCOR UK
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WORK HISTORY
Senior Digital Marketing Manager @EMCOR UK
EMCOR UK are part of Fortune-500 EMCOR US Inc, offering integrated facilities management solutions to UK businesses & government. My role is to deliver the strategic marketing plan in our digital channels, to drive brand growth and a qualified sales pipeline- Website: complete relaunch of the UK site introducing improved brand design, navigation, accessibility, compliance & search - to meet user needs and achieve business goals. Results: increases in traffic, search clicks & impressions, KW rankings & leads to BD- Content: Own & manage the brand content strategy, to maximise resources, improve co-herence and x-channel alignment whilst supporting business strategy. Results: increases in Thought Leadership engagement; interactive content output & readership; brand following & engagement in social media- CRM & Marketing Automation: own & develop the HubSpot platform to improve usage, automation, content engagement, lead generation and integration with BD/sales CRM. Results: increases in contact data-base; campaigns performance; MQLs and intent MI to BD- Also: Agency selection and management; SEO strategy; Digital channel reporting & optimisation; stakeholder management; Martech platform ownership & optimisation, including AI-assisted content; Team collaboration & up-skilling.
SKILLS
ABOUT MANDY DURRANT
Purpose-driven digital marketing and brand strategist with 20+ years’ experience leading digital channel transformation, multi-channel campaign strategy and marketing team leadership across UK and global brands — including Aviva, Vitality, Ordnance Survey, Disney, Farrow & Ball and McDonald’s. I have a proven track record of delivering measurable brand growth, SEO performance, and lead generation. Deep expertise in content strategy, marketing automation, CRM platforms, paid and organic social media, web strategy and stakeholder management in complex B2B, B2G and B2C environments. I thrive in collaborative teams, driving marketing strategies that balance customer insight with digital innovation, for improved alignment & evidenced ROI. Skills & Competencies • Strategic marketing planning & tactical campaign execution • Digital channel transformation, driving brand growth & leads into sales pipeline• Commercially focused and evidences ROI • Collaborative with strong team leadership • Digital omni-channel marketing delivery - PPC, Display, Social, Web, Content strategy, CRM, SEO• Customer-centric and Insight obsessed • Strong stakeholder engagement, building positive internal and external relationships • Accurate budget forecasting & management
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