Mandy Boyle Pennington
Senior Director of Digital and Strategic Initiatives at Wilkes University
- Role
- Adjunct Instructor at Marywood University
- Location
- Scranton, PA, US
- LinkedIn followers
- 500 followers
About Mandy Boyle Pennington
SUMMARY marketer with 15+ years of experience working with SMBs, major brands, and nonprofit organizations in a variety of industries, with a particular focus on ecommerce, automotive, and higher education. Servant leader with a passion for solving problems and supporting teams in achieving organizational goals. Writer, educator, and public speaker who enjoys mentoring WRITING I\'m not strategizing for digital, I write. My work has been published in the 2022 American Writers Review, Currents in the Electric City: A Scranton Anthology, Hippocampus Magazine, Northeastern Pennsylvania Business Journal, Used Car Dealer Magazine, White Magazine (Australia), Binghamton University Alumni Magazine, BU Connect, The Next Great Generation, Search Engine People, eBiz Insider, and the Pennsylvania Department of Tourism online travel publication, The Savvy Grouse. In 2018, I debuted my first play,\"My Condolences\", at the Scranton Fringe Festival. In 2024, my solo play,\"Girl Walks Into a Movie Theater\" was presented by Scranton Fringe as part of their Acting Alone series to sold-out TEACHING an adjunct instructor at both Wilkes and Marywood University, I teach a variety of undergraduate courses in communication. Interacting with students is incredibly rewarding and insightful. You learn something new every COMMUNITY INVOLVEMENT a proud member of NEPA Tech, a former Scranton StorySlam storyteller, CASE District II Accolades Award panelist, Northeast PA Business Journal Top 20 Under 40 recipient, SAGE Award finalist, and past co-organizer of Pecha Kucha Night Scranton. You\'ll often find me speaking at community events in Northeastern Pennsylvania, such as the GWVC Young Professionals Conference or the tecBRIDGE Entrepreneurship Institute. I also co-founded Northeastern Pennsylvania’s first blogging and social media conference, NEPA BlogCon, and Squirrel Girls Tech Camp, an annual STEM education camp for girls in grades 4-6. We actively connected, educated, and raised thousands to benefit local nonprofits from 2012 to THE ARTS enjoy flexing my creative muscles as a member of The New Vintage Ensemble, where we like to take the work - but not ourselves - seriously. I also perform with Scranton Fringe, Gaslight Theatre Company, Ovation Playhouse, Yard Cat Theatre Co, and Little Theatre of Wilkes-Barre.
Experience
Adjunct Instructor
Jan 2011 — Present · Scranton, PA, US
Courses Taught:• COMM 120: Introduction to Media Writing• COMM 201: Marketing Principles & Practices• COMM 202: Advertising Principles & Practices • COMM 204: Public Relations Principles & Practices• COMM 305: Media Planning & Buying• COMM 322: Copy Editing • COMM 344/ENGL 476: Writing for Social Media• COMM 389: Telecommunications Sales & Promotion• COMM 415: Communication Ethics & Law• COMM 598: Special Topics: Web Presence Development
Education
Marywood University
Master of Arts, Communications - Interdisciplinary Studies
2009 — 2011
Marywood University
Bachelor of Arts, Communications - Advertising & Public Relations
2006 — 2010
Wilkes University
Master of Fine Arts - MFA, Creative Writing
Wilkes University
Master of Arts - MA, Creative Writing - Nonfiction
Skills
- Google Webmaster Tools
- Press Releases
- Technical Writing
- Google Docs
- SEO Copywriting
- Feature Articles
- Social Media Monitoring
- Social Media Outreach
- Blogging
- Google Apps
- Content Strategy
- Gotomeeting
- Content Management
- Press Kits
- Adobe Acrobat
- Marketing Communications
- Feature Writing
- Early Adopter
- Website Copy
- Marketing Copy
- Social Media Development
- Social Media Relations
- Brochures
- Marketing
- Corporate Communications
- Public Speaking
- Copywriting
- Writing
- Google Analytics
- Blog Development
- Link Building
- Strategic Communications
- Blogger Relations
- Photoshop
- Microsoft Works
- SEO
- Internet Services
- Microsoft Office
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