Mandy Meadows

About Mandy Meadows

As the Assoc. Director of Digital Marketing at PepsiCo, I lead the strategy and oversee the activation of our CRM and Portfolio Digital Marketing efforts including major brands such as Cheetos, Doritos, Lays, etc. working with various internal and external partners to support the planning and successful launch of key initiatives to further accelerate 1st party consumer data acquisition. With 12+ years of experience in the marketing field, I have developed a specialty in all areas of digital and social media marketing, including data-driven consumer insights, omnichannel marketing, influencer marketing tactics including driving successful ROI metrics to increase purchase by 2.5%, ecommerce efficiencies, and web content management.My mission is to create memorable digital experiences for consumers through owned channels, building long-term relationships that ultimately lead to digital transactions. I have collaborated with several QSR and CPG partners to optimize paid search and display advertising, achieving impressive sales boosts and ROI for PepsiCo and our customers. I have also consulted with senior stakeholders in the food and beverage department of Cinemark, providing the right marketing solutions to help grow concessions sales through digital and social media opportunities and CRM/Loyalty acquisition tactics. I am passionate about building high-performing, cross-disciplined teams and delivering exceptional results.

Experience

1. Assoc Director of Digital Marketing

   PepsiCo

   Nov 2023 — Present · Plano, TX, US

   Leads the strategy and oversees activation of our CRM and Portfolio Digital Marketing efforts. Work with the Brand Teams, IT, Global Partners and our Digital Agencies to support the planning and successful launch of key initiatives to further accelerate 1st party consumer data acquisition-Leads digital marketing activity across the PepsiCo Foods NA owned media ecosystem (Web, Email, Content Management, CRM/Loyalty and Data Acquisition)-Champion development of memorable digital experiences for consumers through owned channels (websites, mobile applications, etc.), building long-term relationships that ultimately lead to digital transactions-Leads SEO content development to increase organic visibility of our brands with consumers in search-Oversees PepsiCo Foods NA planning and activation in our NA CRM program, PEPSICO TASTY REWARDS (tastyrewards.com) and Frito-Lay Food Entertainment program FLVR website content updates in partnership with our offshore teams across all evergreen Frito-Lay brand sites through our Content Management System (CMS)-Liason with brand teams, agency partners and internal creative teams to develop bar-raising digital creative that will support and reinforce the equity of our Trademarks, their distinctive positioning and business objectives-Owns and maintains a content calendar for Frito-Lay evergreen brand websites-Responsible for PepsiCo Foods NA activation on the PepsiCo Digital Asset Management Systems, Content Engine and Digital Recipe Engines- Lead a highly driven dynamic team - Supports Digital Marketing related training and education for Frito-Lay Marketing Team- Leads development of CRM, email and content marketing strategies

Education

• Texas A&M University

  Bachelor's, Communications, English

  2006 — 2009

• Ronald Reagan High School

  High School Diploma

  2000 — 2004

Skills

• Social Media
• Social Media Marketing
• Brand Management
• Facebook
• Content Strategy
• Youtube
• Google+
• Content Management
• Digital Strategy
• Web Design
• Pinterest
• Web Content Management
• Web Analytics
• Email Marketing
• Graphic Design
• Google Analytics
• Video Editing
• Wordpress
• SEO
• Adobe Creative Suite
• Newsletters
• Powerpoint
• Indesign
• Photoshop
• Blogging
• Online Marketing
• Public Relations
• Blogger
• Dreamweaver
• Promotions
• Writing
• Sem
• Html
• Microsoft Office
• Marketing Communications
• Marketing Strategy
• Cms
• Excel
• Social Networking
• Css