Mandy Deboer

About Mandy Deboer

Currently obsessed with customer journeys and digital shopper behavior. I’m fascinated by digging into data to unearth the unmet needs of each prospect, and dynamically serving them the right experience to close the sale. My most important role as a leader is listening to each individual’s unique intelligence and personal strengths. We can only foster growth by uniting individuals with projects that maximize their potential and the company’s bottom line simultaneously- 8+ years people management- 7+ years managing digital sales & web product strategy - 12+ years leading digital & experiential marketing programs - 18 years project management & business operationsIt’s an exciting time to work in the entertainment industry. This pivotal moment requires us to evolve both the products we offer and the ways we interact with prospective customers.Digital commerce has long been my central focus, but a desire to understand the overall customer journey has led me to also explore omnichannel and experiential touch points.

Experience

1. Director of Product Management, Digital Commerce

   DIRECTV

   Aug 2021 — Present

   Stood up the Digital Commerce personalization strategy from infancy into a multi-pronged and continuously evolving program- Experimenting with targeted shopper experiences & offers using- Segmented demographics, personas, and product propensity with 3rd party data (Epsilon, Neustar)- Geographic & competitive targeting using 1st party data - Real-time shopper behavioral targeting using zero party data (clickstream, Tealium)- Premier subject matter expert on all aspects of eCommerce promotional offers - Defined, built, and executed the eCommerce promotional offers strategy & catalog of capabilities - Supervise the Digital Commerce offers team, touching every aspect including strategy, calendar, front & back end capabilities, site experience & messaging Previous projects - Product Owner of the Omni-channel Agile Squad- Up-front new customer self-selection option in the Online Call Center menu routed prospects to agents more quickly, driving tens of thousands of incremental sales YOY- Built the infrastructure & onsite landing pages to bring paid search fully in house, saving the company 3M/year - New web tools such as an interactive product recommendation quiz & agent call-back scheduling opened new lines of sales communications- Supervisor of the Site Optimization team: capabilities roadmap, AB testing & personalization, campaign & promotional offers execution Transitioned to DIRECTV as part of the divestment from AT & T in August 2021

Education

• University of Central Florida

  Bachelors of Arts, English/Creative Writing

  1999 — 2003

Skills

• Newsletters
• Experiential Marketing
• SEO
• Social Media Marketing
• Campaign Strategies
• Xml Content Editing
• Strategic Partnerships
• Account Management
• Digital Media
• Recruiting
• Creative Direction
• Marketing
• Sales
• Online Marketing
• Campaign Plans
• Copywriting
• Professional Networking and Personal Marketing
• Blogging
• Strategy
• E-Commerce
• Business Development
• Digital Marketing
• Relationship Marketing
• Management
• Social Networking
• Marketing Strategy
• Project Management
• Event Management
• Digital Strategy
• Event Planning
• Creative Content Production
• Online Advertising
• Advertising
• Website Development
• Training
• Marketing Communications
• Facebook
• Business Writing and Editing
• Email Marketing
• Social Media