Mandy Wilsey
Global Brand Director, Enfamil
- Role
- Global Brand Director at Reckitt
- Location
- Evansville, IN, US
- LinkedIn followers
- 500 followers
About Mandy Wilsey
Classically trained CPG marketer with a passion for health and wellness. Strong healthcare marketing assignments with billion dollar brands, including both consumer and professional marketing experience. Experience in launching new brands/products as well as driving existing businesses. Strength in leadership, collaboration and developing relationships across all levels of the organization.Specialties: Overall brand management including expertise in: brand architecture/strategy development, concept development, holistic initiative communication leadership, advertising creation (TV, Print, On-line, Digital, Sales Materials), budgeting, sales force direction, developing marketing talent and in-depth WIC understanding.
Experience
Global Brand Director
Jun 2022 — Present · Evansville, IN, US
Education
Gies College of Business - University of Illinois Urbana-Champaign
MBA, Marketing
1995 — 1997
Skills
- Sales
- Budgets
- Marketing Strategy
- Shopper Marketing
- Consumer Products
- Concept Development
- Cross-Functional Team Leadership
- Brand Management
- Customer Insight
- Strategy
- Product Development
- Advertising
- Brand Architecture
- Creative Direction
- Fmcg
- Segmentation
- Management
- Integrated Marketing
- Marketing
- Marketing Management
- Strategic Planning
- Leadership
- Competitive Analysis
- Digital Marketing
- Market Planning
- Market Research
- Product Launch
- Fast-Moving Consumer Goods (Fmcg)
- Marketing Research
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