Mandy Mohler
VP Sales & Marketing | Cannabis & CPG Strategist | Multi-State Leader | Brand Builder | Revenue Driver
- Role
- Board Member at Prizmgps
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Mandy Mohler
I’m a growth-focused sales and marketing executive with 25+ years of experience building and scaling brands across the cannabis and alcohol beverage industries. I specialize in aligning brand strategy with disciplined commercial execution while translating vision into revenue, retail performance, and long-term enterprise value.I’ve built go-to-market strategies from the ground up, led multi-state expansion, and driven $18M–$28M+ revenue portfolios across multi-channel CPG platforms. My experience spans regulated market navigation, omnichannel marketing development, packaging strategy, field activation, and high-performance team leadership.Currently serving as VP of Sales & Marketing at Praetorian Global (binske + ONI), I oversee national sales operations, integrated marketing execution, and field performance across multiple markets. I lead cross-functional teams spanning sales, brand, trade marketing, and distribution - ensuring our premium positioning translates into measurable retail success.My foundation in alcohol beverage distribution at Young’s Market and Purple Brands shaped my discipline around market structure, distributor strategy, pricing architecture, and trade marketing execution.I thrive at the intersection of creativity and accountability by building resilient brands, mentoring leaders, and driving performance in fast-moving, highly regulated industries.If you’re building brands designed to scale with intention and win at retail, let’s connect.
Experience
Board Member
Feb 2025 — Present
Prizm GPS is a retail performance engine serving cannabis brands in complex markets. As a Board Member, I provide strategic guidance on service model development, executive positioning, and long-term growth direction.I support leadership in refining retail performance frameworks and ensuring disciplined market activation as the company scales.Key Contributions: • Strategic advisory and long-term planning • Service model refinement • Executive positioning and go-to-market clarity • Retail performance and accountability frameworks
Education
Kent State University
Social Sciences
1991 — 1994
Skills
- Beverage Industry
- Key Account Development
- Distributors
- Sales Management
- Beer
- Marketing
- New Business Development
- Alcoholic Beverages
- Winemaking
- Wine
- Customer Service
- National Accounts
- Wineries
- Champagne
- Sales
- Wine Tasting
- Wine & Spirits Industry
- Food Pairing
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