Mandy Bennett
Associate Director of Product Marketing
- Role
- Associate Director of Product Marketing at Scorpion
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
Experience
Associate Director of Product Marketing
Aug 2024 — Present · Addison, TX, US
Lead go-to-market strategies for AI-driven products, driving successful launches and market adoption.• Manage and mentor a team of Vertical Solution Product Marketing Managers, focused on the Home Services vertical.• Develop and refine product positioning, messaging, and value propositions to resonate with target buyer personas.• Collaborate with cross-functional teams to influence product roadmaps, ensuring alignment with market needs and customer feedback.• Create and deliver compelling sales enablement materials, presentations, and content to support sales teams and drive revenue growth.• Conduct market research and competitive analysis to maintain Scorpion\'s leadership in the market.• Oversee integrated marketing campaigns, from planning to execution, to boost product awareness and demand.• Lead Voice of Customer initiatives to gather insights for continuous product improvement and strategic alignment.
Education
San Diego State University
BS, Business Management
2005 — 2009
Skills
- Sales
- Leadership
- Team Building
- Event Planning
- Event Management
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