Mandi Abel
Brand & Engagement Strategy | End-to-end Marketing | Brand & Solution Storytelling at Xylem
- Role
- Brand Strategy Director at Xylem
- Location
- Monroeville, NJ, US
- LinkedIn followers
- 500 followers
About Mandi Abel
My 20+ year professional career is defined by the interaction of brand strategy, digital marketing and partnerships with brands, agencies, and colleagues. I am passionate and enjoy the challenge of translating brand and business objectives into results-oriented marketing strategies and campaigns. I\'m also a firm believer that diversity and inclusion are key catalysts for growth and seeing things differently what continues to drive change. Key strengths: Brand strategy, end-to-end marketing, solution storytelling, data-driven marketing strategies, digital demand generation, ABM strategies and targeted campaigns, ROI metrics and analysis, website development and management, channel partner marketing, and team leadership & collaboration.
Experience
Brand Strategy Director
Jun 2022 — Present
Responsible for the development of Xylem’s global brand strategy, brand governance, brand insights, and overall brand expression.
Education
Stockton University
• Bachelor of Science in Business, Marketing
1995 — 1999
Skills
- Advertising
- Budgeting
- SEO
- Social Media Marketing
- Integrated Marketing
- Lead Generation
- Brand Management
- Marketing
- Marketing Management
- Email Marketing
- Strategy
- Business Development
- Budgets
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