Mandee Smith

About Mandee Smith

Hi! I\'m Mandee Smith, a seasoned Marketing and Business Development Professional…

Experience

1. Senior Marketing Manager

   Vehlo

   Mar 2022 — Present

   As the Senior Marketing Manager for Aftermarket, I oversee the marketing strategy for pivotal products, focusing on auto repair shop Saas software solutions. In 2024, I led several high-impact initiatives across our portfolio, including a complete rebrand of one of my products, the launch of the new website for another product, and the development of ideal customer journeys and full-funnel nurture campaigns for multiple products. I played a key role in the record-breaking execution of SEMA and drove measurable success across the board, with most of my products exceeding revenue targets. It was a year of strategic growth, creative execution, and meaningful collaboration.Results for 2023: I spearheaded campaigns that culminated in a 30% increase in Marketing Qualified Leads year-over-year. I executed an omnichannel marketing campaign that increased our conversion rates, achieving a 13% MQL to Closed Won conversion. I executed a marketing strategy that expanded our market engagement, resulting in a 124% uplift in customer acquisition. Resulting in a 38% increase in marketing-originated annual recurring revenue for my products. 2022: I\'ve effectively led my team to surpass quarterly marketing targets, with a standout performance, achieving 115% of our marketing-originated closed/won target. Marketing-originated revenue contributing to 80+% of total revenue. I\'ve driven significant revenue growth, achieving 130% against the planned target, reflecting our strength in demand generation and brand awareness. My strategic marketing initiatives have optimized our presence across multiple channels, significantly boosting our market engagement and customer acquisition.