Mandeep Singh

About Mandeep Singh

I am a production specialist with a proven track record of devising solutions to meet the varying needs of brands. Clients include: PepsiCo, Unilever, Meta, Nestle, Sony, Ford, Reebok, Hero MotoCorp, Airtel, amongst many others. I have extensive experience in a wide range of areas, including: • Creative content production. • Project planning, logistical management. • Identification of gaps, risks, and opportunities • Budgeting and vendor negotiation. • Cost and quality control. • Client liaison and management. • Defining SOWs and leading teams. My constant objective has been to ensure the production of compelling content that is the most creative and efficient product for its clients.

Experience

1. Vice President & Head of Films

   Wunderman Thompson

   Dec 2009 — Present · Gurgaon, IN

   Am responsible for leading film production for the agency that has the most\\\\nprolific output in the country.\\\\n\\\\nAs a “Creative Producer”, apart from providing smart production inputs that are\\\\non point with the creative message, my role requires foreseeing solutions from\\\\ninception to completion, across all stages: workflow planning, budgeting and\\\\npurchase, project management with time and quality control, and ensuring that\\\\nthe final communication addresses the client’s strategic and creative\\\\nrequirements.\\\\n\\\\nI spearhead film initiatives for all our clients – a list that includes PepsiCo,\\\\nNestle, Facebook and Unilever amongst many others. Several of\\\\nour clients are the country’s biggest advertisers, with complex requirements\\\\ninvolving high spends and celebrity actors/directors.\\\\n\\\\nI have directly produced/agency-produced films in the US, UK, Spain, Czech\\\\nRepublic, South Africa, Malaysia, Thailand and China.\\\\n\\\\nI work closely with Small Fry, WT’s production arm in India. Have been key in\\\\nwinning projects that accounted for over 55% of its revenue, which enabled its\\\\nsustenance and success in its crucial first year of operations. I brought in\\\\ndirecting talent, sourced production service partners and provided postproduction\\\\nsolutions that met budget and release parameters, thereby\\\\nfacilitating multi-million rupee projects for PepsiCo, Nestle, Apollo Tyres, Vivo and Hero MotoCorp.\\\\n\\\\nI have crafted guidelines for WT’s production aspects with clients and\\\\nproduction partners to facilitate clarity in processes and deliverables. This\\\\nresults in clients paying for what they use, and not for bundled packages,\\\\nthereby saving them hundreds of thousands on each project.\\\\n\\\\nI have close relationships with the top advertising direction/production talent in\\\\nthe country, a facet that benefits our clients creatively, logisitcally and\\\\nfinancially.\\\\nThis has also led directors to come forth to participate in pro-bono projects,\\\\nsome of which have won at various awards festivals.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Hindu College, Delhi University

  Bachelor of Science (BSc)