Mandeep Kaur Soodan

About Mandeep Kaur Soodan

Marketing Professional with ~8 years of experience in social media management, content marketing and branding, conducting in-depth market research, maintaining all campaigns and their usage, organizing events and PR activities, managing advertising agencies and branding spaces for the best outcomes for the Brand. Posses a Masters degree in Fashion Management with an expertise in marketing analytics. A strong attention to detail, excellent communication skills, and significant ability to work and perform well in team environments.

Experience

1. Marketing Manager Fashion

   Flipkart

   Mar 2023 — Present · Bengaluru, IN

   Off-Platform Marketing• Developed and executed digital assets for EOSS\'23, SPOYL\'23.• Managed scripts, copy, and visuals for Mobiles radio and OOH advertising campaigns.• Co-ordinated the process for the Big Billion Days\'23 print ad.Social Media Marketing• Grew the Flipkart Lifestyle Instagram following by 73%(109K new followers) in 2023through engaging content creation and strategic management.• Developed data-driven content strategies (posts, reels, stories) that resonated with thetarget audience and showcased fashion products.• Owned the Flipkart social handle persona and crafted engaging content across key socialbuckets to leverage trending topics and cultural moments.Agency Management• Led agency management for social media campaigns.• Championed conceptualizing, briefing, aligning deliverables with campaign objectives.• Managed influencer campaigns (e.g, Warner Music X Spoyl) and oversaw EOSS, BigWedding Sale, BBD Print Ad.Campaigns• Analyzing Business Objectives with previous learnings to build a strong approach,concept, messaging, RTB’s, budget closures and Media asset Plan with the targetedFunnel View.• Owned the campaign narrative for Spoyl Launch, managing mood boards, concepts,tonality, and copy across all channels.• Leveraged celebrity partnerships to amplify the EOSS campaign from start to endexecution.Category Management• Managed marketing initiatives for Fashion as primary category and Mobiles, BGM,Home & Furniture as secondary categories• Collaborated with category POCs to execute business plans, launch influencer campaigns,and optimize social media visibility for new products and sale events.• Generated creative ideas and marketing plans based on category budgets and long-termstrategies.Additional Skills• Hosted successful Live events on Instagram for various brands (HRX, Colorbar, etc.)• Experienced in content marketing, social media marketing, email marketing, and visualdesign

Education

• Alliance Francaise de Delhi

  French Language and Literature

  2016 — 2017

• St. Joseph's Academy, Dehradun

  High School, Commerce with Maths

  1996 — 2009

• National Institute of Fashion Technology India

  Masters, Marketing/Marketing Management, General

  2016 — 2018