Mandeep Kaur

WORK HISTORY

ABOUT MANDEEP KAUR

Mandeep Kaur is a seasoned Communications Specialist currently contributing to the market ecosystem at #GTBharat (Grant Thornton Bharat LLP), focusing on public relations and marketing communications. Since her appointment in 2024, she has played a key role in enhancing brand visibility and engagement through strategic efforts, and robust campaign & crisis management. Before her tenure at #GTBharat, Mandeep honed her skills at Avian WE in New Delhi, where she managed a diverse portfolio of corporate, government, and legal clients. As an Account Manager from October 2022 to March 2024, she led significant projects including the annual Union Budget Campaign. In this role, Mandeep oversaw a team of more than ten, crafting communication strategies aligned with senior leadership goals and managing multiple communication channels effectively. Her successful campaigns consistently met client objectives while adhering to budget constraints. Before this, as a Senior Account Executive (SAE), Mandeep managed a smaller yet impactful team, ensuring timely project completions and maintaining daily media outreach. She also handled policy announcements and managed brand identity crises, securing mandates from prominent national and international B2B brands. Her client roster included notable entities such as the Ministry of Ports - FICCI, Deloitte India, Shardul Amarchand Mangaldas & Co, Fluence, Texmaco, and BHP, demonstrating her capability in managing brand identity and crisis communications. Mandeep began her communications career at The Yellow Coin Communication, contributing from September 2019 to March 2021. In her role as Account Executive, she supported daily client operations, coordinated on-ground product launches, and established connections with leading lifestyle and decor brands, such as Nut & Bowls Café, AKS Clothings, and Shahnaz Hussain. This role allowed her to gain experience across various sectors, including education and real estate, providing her with a well-rounded foundation in public relations. Mandeep is fortified with a Bachelor\'s in Journalism & Mass Communications and a Graduate Diploma in Communications & Media, both from esteemed institutions in New Delhi. Throughout her career, Mandeep Kaur has demonstrated a dynamic capability to lead and innovate within the communications landscape, making substantial contributions to the brands she represents and setting a high standard for excellence in public relations and marketing communications.