Manav Khanna
Manager - Performance Marketing @ ITC | Ecommerce & Qcommerce Growth Strategy | Ex Merkle Sokrati (dentsu)
- Role
- Manager - Ecommerce at ITC Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Manav Khanna
Hi, I am Manav, a Digital Savvy and a Marketing Enthusiast with over 9 years of experience working towards strategizing, executing and optimizing digital journey and touchpoints across marketing funnels for various product and service based brands.Ecommerce, Direct-to-Consumer, Shoppers Marketing, Digital Media, Demand Side/Biddable Platform, Content & Community are some of the channels where I\'ve expertise to acquire users end to end. I also have a demonstrated history of working on Insights & Analytical Tools, building Automated Processes & Data Dashboards, leveraging Customer Data Platforms, conducting Market Research, estimating Demand Planning, designing Go-to-Market Strategy and optimizing Channel P&L.Direct fit for roles in E-commerce, Performance & Growth Marketing, Shopper Marketing, Brand Management, Category & Channel Development & Planning, Key Account Manager, Sales Strategy and Business Intelligence.
Experience
Manager - Ecommerce
Jul 2023 — Present · Gurugram, IN
Spearheading E-commerce wing for ITC Personal Care Business Division. During my tenure I have:=>Drove Ecommerce Business Growth by 42% by building brand market share across ecom channels via mutual JBPs, bringing efficiencies in ad returns, improving listing quality and shelf availability and clearing financial bottlenecks.=>Improved Net Channel Margins by 66% by optimizing TACOS, regulating promos, activating playbooks to penetrate competitive categories and building premium portfolio with high contribution over time.=>Managed portfolio of 10 brands majorly in bath & body, fragrance, hygiene and skincare categories across 12 accounts classified under marketplaces, beauty, grocery and pharmacy with 7 figure monthly spends.
Education
Institute of Information Technology & Management
Business Administration and Management, General
2012 — 2015
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA, Marketing
2015 — 2017
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