Manas Pratim Pathak

About Manas Pratim Pathak

Leading the marketing strategy across markets, leveraging skills in growth marketing, brand strategy, and content marketing at Admitas Group (LilacBuds, ApplyBuds, and Grad7), a global EdTech SaaS platform.Guiding MBA aspirants to their dream BSchools, having successfully mentored 80+ students for admits into ISB, INSEAD, IIMA, NUS, LBS, HEC Paris, IIMB, and more.Management professional with an atypical blend of creative and analytical skills, backed by a diverse work-experience: 7 years in the field of brand, content & growth marketing and 3 years in the energy sector: from being a part of a large hierarchical tapestry of management to building a business in an unfamiliar field as the founder in the content marketing space.Merit List MBA from the flagship PGP program at Indian School of Business, class of 2022.Media Head - Marketing and Communications Council at the Graduate Student Board while at ISB.Mechanical engineer from IIT Bhubaneswar, class of 2013. Merit based scholarship winner.Photographer. Professionally of portrait, automotive, and music photography; recreationally of landscape, wildlife, and street photography. On Instagram as @ManasPratimPathakPaleontology geek. Favourite time period: The Permian. Favourite group of extinct animals: Spinosauridae (Late Cretaceous period). Is Jurassic Park the greatest movie of all time? Yes.Comic book nerd. Kind of an expert on DC comics. Most-viewed writer on Quora on the topics of Batman, DC Comics, and Justice League for two years.Hobbyist poker player, singer, and not-so-good actor.SNL fan. VSauce fan. Daniel Negreanu fan.

Experience

1. Vice President - Marketing

   Lilacbuds

   May 2024 — Present · Bengaluru, IN

   Leading the Marketing initiatives and execution at The Admitas Group across its 3 brands: LilacBuds, ApplyBuds, and Grad7. Also mentoring MBA aspirants in their BSchool application journey as one of the Chief Mentors.At Admitas Group, an AI-powered provider of higher education solutions provider, we operate through three verticals: LilacBuds, ApplyBuds, and Grad7.LilacBuds offers bespoke solutions for individuals seeking top-tier study abroad opportunities. It is renowned in India for its premium admissions consulting services. We\'ve successfully mentored 1500+ students secure 3500+ admits into the Global Top-100 universities.ApplyBuds is an intelligent data-driven self-serve platform powered by the analytics of our own data and the deep domain expertise of our mentors. It helps students/aspirants discover deep program data, unbiased information, and advice for their Study Abroad/HigherEd plans in real time, cost-effectively.Grad7 is our B2B platform that helps admission counselors work with their clients & teams in a streamlined way, ensuring they are able to scale their practice efficiently while staying updated with the latest university data and trends.In summary, we are a first-of-its-kind platform for creating a stellar higher education application and study abroad experience, catering to the entire spectrum, from students to mentors to institutions.

Education

• IIT Bhubaneswar

  B.Tech (Honours), Mechanical Engineering

• Cotton University

  Higher Secondary, Science

• Indian School of Business

  MBA, Marketing and Finance (Double Major)