Manasi Sawant
Product & Consumer Research Scientist | Demo Concept Designing | Claims & Communication |Strategy planning & Execution Excellence | Fabric Care | Feminine Care | Personal Care | Cosmetic Formula Design Expert |
- Role
- Product Design Devlopment Scientist - Fabric & Home Care at Procter & Gamble
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manasi Sawant
At Procter & Gamble, my current role as a Product Research Scientist centers on spearheading consumer research and leveraging insights to guide strategy execution for fabric care brands Ariel and Tide. I played similar role and responsibility for Feminine Care and hygiene brand ‘Whisper’ previously. This journey has led to pioneering work in claim generation and support for communications across various platforms, encompassing a broad spectrum from Packaging artwork, TV commercials to digital media.My expertise lies in conducting comprehensive market analyses and orchestrating qualitative and quantitative consumer studies to unveil and address consumer need gaps, Product research, Formula Designing, Competition mapping, thereby fostering innovative product development. With a steadfast commitment to efficiency management, I contribute to the deployment and maximization of new product launches, with targeted claims and Communication ensuring our brands continue to set industry benchmarks.Brands I am associated with : Ariel, Tide, Whisper, Loreal, Garnier, Maybelline, Streax, Vasmol
Experience
Product Design Devlopment Scientist - Fabric & Home Care
Mar 2024 — Present · IN
Lead product design and development for Tide and Ariel brands in India, focusing on liquids and powders product formats.• Implement new product technologies and demonstrate product performance for claims and communication.* Harnessing GenAI tools for designing claim/communications & concepts creatively to test with Indian consumers. • Collaborating with cross-functional teams to launch and deploy innovative fabric care solutions. Design and develop new claims, concepts,communications, Demo ideas for Product launch, across different media channels to deliver product performance superiority.
Education
Institute of Management Technology, Ghaziabad
Post Graduate Program in Management, Management
University of Mumbai
Batchelor of Science , Chemistry Heavy and Fine Chemicals
2004 — 2007
Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE)
SSC + HSC, Science
Nalanda Nritya Kala Mahavidyalaya Plot A 7/1 N S Road No10 Juhu Vile Parle Development Scheme Vile Parle (West) Mumbai 400 049
Parangat, Bharatnatyam
ISIPCA
P.G.D.in Perfumery & Cosmetics Management, Cosmetics ,Perfumery, Management
2007 — 2009
Deakin University
Global MBA, International Business Strategy Administration and Management
Welingkar Institute of Management
Diploma in Markering Management (DMMK ), Marketing/Marketing Management, General
2012 — 2013
Skills
- Customer Satisfaction
- Process Validation
- Fragrance
- Fmcg
- Personal Care
- Brand Management
- Packaging
- Beauty Industry
- Cross-Functional Coordination
- Market Research
- Production Planning
- Formulation
- Research & Development
- Cosmetics
- Innovative Product Concept Development
- Chemistry
- Raw Materials
- Business Relationship Management
- Quality Control and Assurance
- Skin Care
- R&D
- New Product Validation
- Quality Control
- Gmp
- Product Development
- Fast-Moving Consumer Goods (Fmcg)
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