Manasi Agarwal

WORK HISTORY

EDUCATION

ABOUT MANASI AGARWAL

I am a London-based Product Designer with 8 years of experience crafting intuitive, accessible, and behaviorally driven consumer and B2B SaaS products.My passion lies at the intersection of design, behavioral science, and business impact, where I apply habit-forming principles and data-driven insights to create meaningful user experiences.By leveraging behavioral insights and UX strategy, I bridge the gap between user intentions and actions, fostering long-term habits that drive engagement, retention, and product adoption. What I Bring to the Table:1. 0-to-1 Product Innovation & Strategy -> Designed multiple early-stage SaaS products, shaping UX strategy, design systems, and user adoption for startups like Toffee, Middleware, and a Pharmaceutical SaaS platform.2. Diverse industry expertise -> Led design efforts across 7 industries, including FinTech, Insurance, Mobility, and Developer tools, achieving outcomes focused on increasing user engagement, adoption and retention.3. Awarded for consistent process innovation -> Recognized with the “WOW Award” at HackerEarth for fostering a test-and-learn culture and delivering user-centric solutions.4. Accessibility and Scalability Advocate -> Contributed to WCAG AA-compliant design systems, ensuring consistency, inclusivity, and scalability across platforms.5. Certified Behavioral Designer -> Apply behavioural insights to bridge the gap between user intentions and actions, address barriers and apply habit-forming and gamification principles to drive ethical behaviour change.6. Entrepreneurship mindset -> Co-founded an e-commerce platform to help college students get easy access to curated study materials and a Pan-Asian cloud kitchen. Part of college teams that helped build sustainable businesses for underprivileged communities in Delhi, India. What I’m Looking For:I thrive in collaborative, fast-paced teams that value experimentation, growth, and continuous learning. If you’re building human-centered, high-impact products that blend strategy, design, and behavioral insights, let’s connect!