Manashi Dutta

About Manashi Dutta

I build and scale B2B SaaS marketing functions with a focus on positioning, go-to-market strategy, and revenue impact.Over the last 8+ years, I’ve worked closely with founders, product teams, and sales leaders to shape how companies go to market, especially during high-growth stages where clarity, speed, and cross-functional alignment matter most. My experience has largely been in building from scratch, whether that meant defining messaging, creating GTM structure, launching new products, strengthening sales enablement, or improving how marketing contributes to pipeline.At Almabase as a Senior Marketing Manager & the Founding Marketer, I was part of the leadership team during a key growth phase and worked closely with the CEO and function heads as the company scaled from $500K to $3M ARR.At Visdum as the Founding Marketer & Marketing Lead, I’ve continued working at that intersection of strategy and execution. I lead product messaging and GTM across multiple ICPs, support launches for AI-led products and features, and work across website, positioning, enablement, and demand generation.I’m especially drawn to roles where there’s room to think strategically but also get very hands-on. I enjoy working closely with founders and cross-functional teams, figuring things out in motion, and building the kind of marketing foundation that makes growth more repeatable.I do my best work in high-ownership environments that need both strategic clarity and strong execution. Core strengths include positioning and messaging, product launches, GTM strategy, sales enablement, customer insight, and demand generation.Core Expertise:· Strategy: Go-to-Market Strategy · Product Marketing & Positioning · Messaging & Narrative Development · ICP Segmentation · Product Launches · Sales Enablement · Content Strategy · Execution: Content Marketing · Website Strategy · Funnel Optimization · Customer Marketing · Campaign Planning · Demand Generation · Cross-functional Work: GTM Planning · Product-Sales Alignment · Competitive Intelligence · Market Research · Revenue-Focused Messaging · Brand Management· Tools: HubSpot · Google Analytics · Google Ads · Webflow · Figma · Zapier · Factors.ai · RB2B · Warmly · Apollo.ai· AI & Search: AEO · GEO · SEO · AI-assisted Content & Messaging Workflows · AI-assisted Marketing Automation

Experience

1. Marketing Lead

   Visdum

   Mar 2023 — Present · Bengaluru, IN

   As the Marketing Lead at Visdum, I lead product marketing, demand generation, and brand initiatives that strengthen market resonance and accelerate growth. I\'ve defined positioning and messaging for multiple ICPs, contributing to 3× organic traffic growth, and spearheaded the Webflow website relaunch that increased demo conversions from 1.2% to 3% in six months. I partnered with Product on GTM for new AI-driven features, executed paid acquisition programs that added $80K in ARR within three months, and ran persona-led campaigns that delivered a 30% meeting-booking rate and $108K in revenue. Additionally, I drove brand awareness efforts that grew LinkedIn followers by 25% and elevated our industry presence.

Education

• University School of Mass Communication, GGSIPU

  M.A. (Mass Communication), Mass Communication/Media Studies

  2015 — 2017

• Motilal Nehru College, University of Delhi

  B.A. (Hons) English, Humanities/Humanistic Studies

  2012 — 2015

• Somerville School, Vasundhara Enclave, Delhi

  Business/Commerce, General

  2000 — 2012