Manasa Varshini Balaji

About Manasa Varshini Balaji

I am now working at Contify, a Market and Competitive Intelligence (M & CI) Platform provider. I previously worked as a Senior Business Analyst at Bain & Company. I am a B.Com.(Honours) graduate from Lady Shri Ram College for Women (LSR), University of Delhi, batch of 2020. I was the President of The Entrepreneurship Cell, LSR and I led the team in organizing multiple noteworthy events like \'Ignite: The League of Entrepreneurs\' in Comquest, the Annual International Academic Meet of Department of Commerce, where E-Cell outperformed all the other events and was appreciated to be the \'Best Entrepreneurial Event in South Asia\' by the Chairperson of FII, in the year 2019. I am the only winner of \'EY Scholarship - Season 5\' from LSR campus, and one in 12 all over India, and was awarded an opportunity to intern with EY LLP, Bengaluru, in June and July 2019. I was a trainee working in Business Tax Advisory (BTA) service line where my work was primarily focused into tax and market research. I authored a research paper entitled \'Impact of the Current Income Tax Policy on Individual Taxpayers\' Behaviour\', as a part of my academic curriculum in the year 2020. I have an impeccable academic record right from school. I was a state ranker in AISSCE Examination in the year 2017. My fields of interest are tax, management consulting, finance, equity research, economics, geopolitics, international relations, Indian politics, anthropology and other sciences.

Experience

1. Product Strategy

   Contify

   Jul 2023 — Present

   I work in one of the very few custom research companies in India, where I dive into Key Intelligence Questions (KIQs) of clients interested in knowing and analyzing their competitor behavior to stay ahead of the competition- I handle strategic projects for international clients, such as the preparation of battlecards, sales talk tracks, customizable deep dives, and events analyses, where I extensively leverage secondary sources available to carefully identify strengths and weaknesses of the clients and competitors, reasons and rationale behind why our client wins/loses against a set of competitors, prepare materials for the client\'s sales teams that they use to handle objections, and lay landmines in order to expose competitor weaknesses and convert potential users into clients\' customers, all within a short period of time- I have a fair amount of experience in my role in competitor profiling, updating clients with competitor news with periodic newsletters, and many more such custom asks- I invest a fair share of my time into project management activities indulging in quality checks of deliverables from the team before they reach the stakeholders, training new joiners, establishing and maintaining internal time and project trackers, performance evaluation trackers, etc.

Education

• VVNKM CBSE Sr. Sec. School

  AISSE, Business/Commerce, General

  2016 — 2017

• VVNKM CBSE Sr. Sec. School

  AISSCE, Main stream

  2014 — 2015

• Lady Shri Ram College For Women

  Bachelor of Commerce - BCom Honours, Business/Commerce, General