Manasak B.

Head of Product Intelligence @Entain

London, GB

Our aim is to provide product decision-makers and brands with clear insights on our market position, highlighting opportunities and identifying gaps. We utilize diverse methods like benchmarking, real user testing, and both moderated and unmoderated interviews. Additionally, we engage external parties to conduct research on our behalf. Moreover we champion a culture of competitive intelligence, encouraging various stakeholders to join in the evaluation process and share their insights for common alignment and benefit.