Manasa V.
- Role
- Senior Data Science Analyst at Bluestem Brands
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Manasa V.
Looking for Opportunities in Data Science, Advanced Data Analytics and Business…
Experience
Senior Data Science Analyst
Apr 2016 — Present
Developed ad hoc reports and dashboards using SQL, SAS, Python & Tableau that assisted product teams in understanding the root causes of changes in key metrics •Analyzed data from multiple sources, identified trends, anomalies & outliers, synthesized raw data, tested business hypotheses and AB testing frameworks using statistical methods •Provided data-based insights to business & product leaders using cohort analysis, time series analysis, clustering, regression & tree-based models, A/B Testing & statistical analysis •Designed Tableau dashboards for senior leadership to provide actionable insights which helped monitor real-time health of the products and business •Developed easy to consume data visualizations in Python using Matplotlib and Seaborn •Transformed complex and ambiguous large datasets into clear data marts to empower operational and exploratory analysis •Led the competitor geo location analysis project and utilized the results in segmentation, clustering & response model features to improve customer engagement & retention •Recommended experiments based on exploratory data analysis, predictive analytics and behavioral segmentation for understanding customer behavior and journey •Identified & consolidated new unstructured data sources and incorporated it into analyses •Performed deep-dives and root cause analysis by identifying impactful business questions, defining metrics, sourcing data, surfacing insights and making actionable recommendations •Created data analytics roadmap and led multiple process improvement initiatives to streamline data requests flowing through various departments in the company •Spearheaded multiple R&D projects with focus on revenue generation and profitability •Evaluated a wide range of structured & unstructured big data to identify & analyze trends •Maximized cross-functional partnership & collaboration to drive better business performance
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