Manas Parashar

About Manas Parashar

Hi, I’m Manas‍ A marketing maven and a digital wizard on a mission to spread brand magic and create captivating campaigns. With a passion for all things marketing and a knack for strategy, I turn complex ideas into simple and effective solutions. I believe that marketing should be more than just a collection of tactics and campaigns, it should be a holistic approach that integrates seamlessly with your overall business strategy. My goal is to help organizations understand how to align their marketing efforts with their broader business objectives and create campaigns that drive real results. As a marketing enthusiast and a digital marketer, I bring a unique blend of creativity, strategy and passion to the table. With over 3 years of experience in the industry, I have developed a deep understanding of what it takes to create compelling and effective campaigns that drive results. When I\'m not working, I can often be found curled up with a good book, diving deep into new ideas and perspectives. And when I\'m not getting lost in a page-turner, you can usually find me binge-watching my favourite sci-fi movies, sipping on an iced latte or daydreaming about my next big idea. If you\'re looking for a marketing professional who can bring a fresh perspective, strategic insights, a love of learning and a results-driven approach to your organization, look no further! Let\'s connect and see how we can work together to achieve your marketing goals.

Experience

1. Social Media Manager & Performance Marketer

   Portamento India

   Oct 2023 — Present · Guwahati, IN

   Key Responsibilities:Social Media Strategy: Plan and execute social media strategies to enhance brand presence and engagement across platforms like Instagram, Facebook and LinkedIn.Content Management: Develop and manage content calendars, ensuring cohesive, on-brand messaging tailored to target audiences.Performance Marketing: Run paid campaigns on Google Ads and Meta Ads, optimizing for CPC, CPL, and ROAS to deliver measurable results.Lead Generation: Design and execute campaigns that consistently generate high-quality leads for clients in industries such as real estate, fashion, hospitality, and wellness.Analytics & Reporting: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and LinkedIn Analytics, providing actionable insights and detailed reports to stakeholders.Client Collaboration: Work closely with clients to understand their goals, recommend strategies, and deliver customized solutions.Trend Analysis: Stay updated on digital marketing trends and algorithm changes to keep campaigns innovative and impactful.Key Achievements:Ran a Google Ads lead generation campaign for a real estate client, generating 907 high-quality leads at a Cost Per Conversion of ₹70, boosting property sales inquiries.Achieved a CTR of 12.62%, CPC of ₹5.3, and impressions, enhancing brand visibility in a competitive market.Generated 242 high-quality leads for a 5-star wedding destination, reducing CPL from ₹120 to ₹77, demonstrating cost optimization expertise.Grew an Assamese Mekhela Sador brand’s Instagram followers from 0 to in 2 months, achieving organic reach.Increased an Assamese jewellery shop’s Instagram followers by 30% organically in 1 month, driving higher engagement.Generated organic reach on Facebook for an Ayurvedic brand with tailored content and platform optimization.

Education

• Digiperform Guwahati

  Certification

  2020 — 2021