Manas Barpanda
Business Leader I Marketing I Brand I Innovation I Britannia I Tata Consumer I Tata Chemicals I Givaudan I General Mills
- Role
- National Business Head - Breads at Britannia Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manas Barpanda
Simplicity is the ultimate sophistication – Leonardo da Vinci…a quote that has greatly influenced me and my thinking personally as well as professionally. I sincerely believe in this philosophy.I try to apply the same thinking in every initiative I take.be it consumer understanding, developing new products/services, building brands, exploring new technology or leadership. And it has paid rich dividends, so far at least. I love meeting consumers, building business and teams from scratch, always strive for driving execution excellence and experiment a lot. Love to learn at the marketplace and always try to build a consumer centric culture within team. May be that’s why building brands & drive the innovation agenda for the company has been most fulfilling for me. Connecting with people comes naturally to me and I strongly feel that’s the single most critical factor in driving business and build for future. Great technology can bring in efficiency, but one must have people and intellectual stretch to drive empathy, that emotive connect.When I am not building brands or launching new products or strategizing for new business, I love to cook for my daughter. I run marathons and preparing for long distance run has taught me how important execution is along with planning, and above all patience is the greatest virtue one can have. Love to meditate, explore new places and spend time with my dear family & friends…By the way I forgot mention…I love trying out new cuisines and can claim to be a foodie…love going on Food trek. and sometimes I consider myself a philosopher
Experience
National Business Head - Breads
Jan 2025 — Present
Education
Sambalpur University
Master of Science (MSc), Genetics and Biochemistry
1999 — 2001
Northwestern University - Kellogg School of Management
Postgraduate Degree, Digital Marketing
Savitribai Phule Pune University
MBA, Business Administration and Management
2002 — 2004
University of Michigan - Stephen M. Ross School of Business
Tata Group Executive Leadership Program, General Management
Skills
- Market Research
- Analysis
- Brand Development
- Competitive Analysis
- Advertising
- Marketing Communications
- Customer Insight
- Fmcg
- Trade Marketing
- Marketing Management
- Market Analysis
- Management
- Marketing
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Strategy
- Team Management
- Fast-Moving Consumer Goods (Fmcg)
- New Business Development
- Business Development
- Digital Marketing
- Marketing Research
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