Mananya Komorowski
- Role
- Executive Vice President, North America Lead, Influence Strategy, Integrated Media at Weber Shandwick
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mananya Komorowski
I build teams, I drive change, I train and develop. Ask anyone and they’ll tell you I’m…
Experience
Executive Vice President, North America Lead, Influence Strategy, Integrated Media
Apr 2011 — Present
IRL Activations: Work in collaboration with the multiple teams to ideate and execute in an earned-first approach (something that will break through in media and help to “slow the scroll”)\\\\n• Influencer & Celebrity Management: Partner with influencers, KOLs and celebrity with best-in-class excellence, experienced in SAG negotiations\\\\n• Brand Partnerships: Ideate and manage creative collaborations with like-minded and complementary brands\\\\n• PR, Social Media & Paid Media: Lead and drive omnichannel strategies by working with multiple agencies\\\\n• New product launches: Execute high volume of product launches inclusive of 360 media plans\\\\n• Retail & Shopper Activations: Experienced working with retail and shopper teams to develop on-shelf and release plans for major retailers\\\\nA respected operational leader in:\\\\nDepartment Integration & Growth: Co-founded and now lead Weber’s first-ever influencer group within the integrated media practice (focusing on earned, owned) Day-to-day, I manage all aspects of the revenues, budget and staffing of the department. From a “boots of the ground” standpoint, I train the team to manage online promotions through use of influencers (KOLs, celebrities, digital social influencers) and the creation of their content for platforms including TikTok, Instagram, YouTube, Facebook, Twitter and beyond. To maximize campaigns, my NA-wide team and I analyze and translate qualitative data into recommendations and optimized key learnings, identify user- generated threats and large-scale crisis issues, create response protocols, work with legal, and put forth proactive and reactive plans to mitigate negative consumer engagement \\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Saint Xavier University
Organization Communications, Graphic Design
2000 — 2004
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