Manan Pahwa
Consumer Insights | UXR | Behavioural Science | Hypnotherapist | Constantly curious
- Role
- Sr User Researcher at Tata Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manan Pahwa
I\'m a Behavioural Researcher with 5 years of experience passionate about leveraging physical and digital environments to shape human behaviour across personal, business, and societal levels.Within the Research & Insights team at Tata Neu -(Tata Group\'s super app), I specialize in innovating research methodologies that overcome limitations of traditional approaches. Collaborating with design, product, growth and business teams on various challenges they face on both - strategic and tactical level.Previously at BIAS, I led award-winning research on digital inclusion that earned the \"Best Original Research Paper\" at MRSI\'s 31st Annual Conference. My journey includes service design at Delhivery (Logistics), collaboration with Stanford BioDesign (HealthTech) and Internship at Fractal.ai (AI-consulting firm).With a foundation in Industrial Design from NID and exchange semester at WDKA Netherlands, I have transitioned from Industrial design to Behavioural Research.Recognized as \"Emerging Designer of the Year 2025\" at Jaipur Design Week, I remain committed to evidence-based design and creating meaningful impact through innovative research methods.I also practice as a Hypnotherapist, taking 1:1 sessions, workshops and creating selfwork tools.VIEWS EXPRESSED ON LINKEDIN ARE MY OWN AND DO NOT REFLECT OR HAVE ANY CONNECTION WITH MY EMPLOYERS.
Experience
Sr User Researcher
Oct 2024 — Present · Gurugram, IN
I work with the Research & Insights team for the Tata Neu app. I collaborate with product, business, and growth teams to solve pressing challenges for building a truly unique India\'s first super-app. I am also responsible for handling Research Ops for our team and collaborators.So far- Powered Insurance growth and business team with behavioural insights resulting in higher conversions- Generative and evaluative research for UPI / Payments 2.0, Storefront, Web- Onboarded 3 new vendors and software partners to make research efficient and scalable across organisation- Researched for multiple CRO projects across Web, Credit Cards, Insurance- Collaborating with internal Customer-centric initiatives like Voice Of Customer, Customer Support, and CFT teams.
Education
Willem de Kooning Academy Rotterdam
Spring Semester - Bachelor of Art (BA), Industrial and Product Design
St. Theresa's Convent Sr. Sec. School
Senior Secondary Certificate, Sciences
National Institute of Design
Bachelor of Design, Industrial Design
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