Manan Dave
Analyst - Performance Media @dentsu
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WORK HISTORY
Analyst - Performance Media @dentsu
Toronto, ON, CA
Planned and executed search and social paid media campaigns, optimising test-drive conversions and site engagement across full-funnel programs with budgets exceeding $1M- Drove 120% higher reach, 30% more leads, 20% better CVR, and 10% lower CPL for an automotive client through data integration and SA360 optimisation- Built data-driven digital media plans using Audience Builder, Advertising platforms, and Prisma to streamline budget planning and targeting- Presented performance reports and pitched new strategies to clients, including audience expansion, automation, and AI-driven solutions such as Demand Gen, Performance Max, AI Max, Advantage+, and Catalogue Ads.Client: Auto. Tools: Google, Bing, SA360, GA4, Meta, TikTok, Reddit, Snapchat, Pinterest, Google Tag Manager, and Looker Studio.
EDUCATION
Oshwal Academy, Nairobi, Kenya
English
IIDE - The Digital School
Postgraduate Degree
Humber Polytechnic
Postgraduate Degree
Visvesvaraya Technological University
Bachelor's degree
ABOUT MANAN DAVE
Performance Marketer | Media Planner & Buyer | 🤖 Tech, Data & AI Enthusiast.I’m Manan, a dedicated Performance Media Analyst at Dentsu, where I oversee significant digital media budgets across Paid Search and Social channels to drive measurable results. With a robust background at Dentsu, WPP and IPG, I have hands‑on experience in media planning, paid search and social. I excel at integrating media strategy, data analytics, and AI-driven insights to deliver KPI‑focused solutions.Expertise: Paid Search, Social, Programmatic, E-commerce, Media Planning and Media Buying.Client Portfolio: Auto | Finance | CPG | Fashion | FMCG | Sports, Real Estate & Entertainment. Let’s Connect: I’m always eager to connect with fellow professionals in media, technology, and analytics—let’s explore opportunities to collaborate and innovate.
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