Manal J.
Senior Strategist @Uwg Inc
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WORK HISTORY
Senior Strategist @Uwg Inc
Develop consumer insights through data analysis, sales analysis, primary researchand trend monitoring – support and generate strategic insights andrecommendations• Generate strategic insights to address consumer problems or challenges and craftthem into presentations and briefs to Agency and clients• Examine specific marketing issues, as requested• Strong advocacy for the consumer point-of-view within agency and client teams• Project management. Requires the ability to take a project from request tocompletion and meet deadlines• Assist strategic planning department in providing direction for various projects• Ability to work with cross functional teams in a proactive and cooperative manner• Ability to communicate and coordinate research projects with research vendors• Primary and secondary research experience• Strong skills/adept with analytic software – ability to learn new analytic tools
EDUCATION
Johnson & Wales University
Bachelor of Science - BS, Advertising and Marketing Communications
SKILLS
ABOUT MANAL J.
I’m a strategist who loves making brands make sense. Not just on a deck, not just in a…
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