Manali Kukreja
JioHotstar | Viacom18 Sports | Ex- ZeeTV | SIBM | United Biscuits
- Role
- Marketing and Growth at JioHotstar
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manali Kukreja
Result-driven, dynamic marketing professional with 6 years of experience in Brand…
Experience
Marketing and Growth
Sep 2022 — Present
Current Project: SVOD Marketing. B2B SVOD Subs Growth, GTM, Activation + Renewal Strategy with partners. Responsible for GTM with Jio and Airtel.App Store optimisation, Partnership with OEMs and CTV for MAU and DAU growth. Previous Projects:Brand Manager for Sports Properties 360 marketing strategy (IMC) for IPL, International Football Leagues.Performance Marketing on key sporting events: IPL 2023, IPL 2024.CTV Creative and growth strategy.Marketing strategy for Key properties: IPL, Olympics, Paralympics, BCCI T20 and Test home series. Partnerships with OEMs and online platforms for sports properties. Partnerships with Google, Meta, Sharechat, Snapchat, Amazon etc for IPL, Olympics, BCCI properties etc. App Store Optimization across 7 OEM stores for JioHotstar. Projects worked on:International Football Leagues: FIFA WC 2022, LaLiga, Serie A, Ligue 1Cricket leagues: IPL 2023, IPL 2024, WPL, BCCI Series Grassroots-Level Sports for Youth: Sports for All, Ultimate Sports Quiz.Gamification Project:Worked on end to end marketing and growth strategy for Jeeto Dhan Dhana Dhan Predict and Win gamification on JioHotstar.
Education
Gujarat Technological University
Computer Science Engineering
2009 — 2012
Delhi Public School - Ahmedabad
12th
2009
Symbiosis Institute of Business Management
Master of Business Administration (MBA), Marketing
2014 — 2016
Symbiosis Institute of Business Management, Bengaluru
Master of Business Administration (M.B.A.)
2014 — 2016
Skills
- Android
- Product Marketing
- Html
- Market Research
- Wordpress
- Mysql
- Marketing Communications
- Dreamweaver
- Linux
- Social Media Marketing
- Php
- White Papers
- Public Speaking
- Public Relations
- Web Development
- C++
- Css3
- Microsoft Office
- Javascript
- Html 5
- .net
- Brand Management
- Windows
- Marketing
- Photoshop
- Css
- Java
- Ubuntu
- Social Media
- Computer Engineering
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