Manali Kotak
Group Head Media Planning at Omnicom Media Group | BARC | TGI | IRS
- Role
- Group Head Media Planning at Omnicom Media India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manali Kotak
Media planning and strategy professional with expertise in TV, Print, Radio, and OOH advertising, specializing in audience insights, competition analysis, and data-driven media strategies. Currently working as Group Head – Media Planning, managing campaigns for Wipro Consumer Care Limited (WCCL), Yardley London, Snapchat, and Agoda. Expert in Media Strategy & Planning – Developing high-impact, multi-platform media plans to maximize reach and engagement. Competition & Consumer Analysis – Utilizing BARC, TGI, and AdEx to decode audience behavior, track competitor media spends, and optimize campaign performance. Annual Operating Plans (AOP) & Budgeting – Crafting long-term media roadmaps with data-backed recommendations to optimize investments. Cross-Channel Expertise – Skilled in aligning TV, OOH, and print strategies to create integrated, performance-driven campaigns. Pitch & Business Growth Experience – Contributed to major pitches for Tata, ITC, and Capital Foods, leading competition mapping and media mix modeling to drive new business wins. Digital Media Analysis – Experienced in using SimilarWeb to assess website performance, audience engagement, and competitive benchmarking, integrating insights into overall media planning.Passionate about media innovation, emerging trends, and audience-first planning, I thrive on transforming insights into impactful campaigns that deliver tangible business results. Open to collaborating on strategic projects, leadership roles, and industry networking to drive the future of media planning.
Experience
Group Head Media Planning
Oct 2024 — Present
Managing strategic media planning for key clients, including Wipro Consumer Care Limited (WCCL), Yardley London, and Agoda, ensuring data-driven and efficient media strategies.•Serving as the spokesperson for Yardley London, overseeing its newly acquired digital business and contributing to media strategy.•Working alongside the team on Snapchat’s digital and OOH media plans, assisting in media planning and execution.•Supporting Agoda’s annual AOP (Annual Operating Plan) and media strategy, contributing to data-backed planning and execution.•Presenting annual media reviews, providing insights on campaign performance, competitive landscape, and media recommendations.•Utilizing tools like TGI for audience insights, media mix modeling, and consumer behavior analysis, ensuring well-informed campaign strategies.•Contributing to strategic media planning, integrating cross-platform insights to optimize media investments and campaign efficiency.•Providing hands-on training to executives, helping them develop skills in media planning, reporting, and client presentations.
Education
St Mary's Convent High School
SSC
Somaiya Vidyavihar University
HSC : Commerce
2014 — 2016
Indian School of Management & Entrepreneurship
Post Graduation In Media Advertisement & Digital Communication- WPP School
2019 — 2020
University of Mumbai
MA EMA- Masters in Entertainment Media & Advertising
Somaiya Vidyavihar University
Bachelors In Mass Media (BMM) , Specialising In Advertising
2016 — 2019
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