Manab Shaw
Consumer Insights | GTM Analytics | Product and Sales Strategy
- Role
- Manager - Analytics and Insights at Procter & Gamble
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Manager - Analytics and Insights
Feb 2024 — Present
Led Go-to-Market (GTM) Strategy and promotion optimization for Traditional Trade by leveraging A/B testing, causal inference, and real-time market intelligence2. Drove channel strategy and product placement optimization using shopper behavior analytics, path analysis, and customer segmentation across retail and wholesale3. Delivered pricing strategy and revenue optimization insights through machine learning models, regression analysis, and business KPI diagnostics4. Developed data-driven scorecards and dashboards for tracking Numeric Distribution (NumD) and key business drivers using Power BI, Python, and SQL5. Synthesized qualitative and quantitative research to inform strategic interventions, drive market share growth, and influence C-suite decision-making
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