Manaavi Mahajan
Brand Strategy @AJIO | Wishlink | OML
- Role
- Brand Marketing at Ajio.Com
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manaavi Mahajan
As a passionate and results-driven professional, I thrive in dynamic environments where…
Experience
Brand Marketing
May 2024 — Present · Bengaluru, IN
Created AJIO’s viral Mother’s Day campaign, a quirky, heartfelt take that earned 30M+ organic views and widespread positive PR- Built and executed the end-to-end influencer strategy, collaborating with 150+ creators including Shraddha Kapoor, Varun Dhawan, The Rebel Kid & more-Led AJIO’s biggest brand moment with the ASOS Launch — a first-of-its-kind digital ramp walk on a moving OOH. The campaign reached 146M+, drove 4800+ QR scans, and trended #1 on Twitter- Scripted and launched LinkedIn-first storytelling, including Varun Dhawan’s brand ambassador reveal, which drove 1.5M+ organic reach and industry chatter- Kickstarted and hosted ‘Brand in Focus’, a LinkedIn IP spotlighting AJIO partner brands-Worked cross-functionally with design, copy, agencies, and internal teams to keep every campaign launch on track.
Education
Delhi Public School - Bopal, Ahmedabad
Higher School
2017 — 2019
Anand Niketan School
Senior Secondary
2005 — 2017
MICA | The School of Ideas
Advanced Certification in Brand Management
2023 — 2024
Symbiosis Centre for Management Studies- Pune
Bachelor of Business Administration - BBA
2019 — 2022
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