Mamta Yadav
Programmatic Advertising Specialist | Campaign Management | Performance Marketing | Client Relationship Management | Inventory Forecasting & Management | Channel Launching & Integration | Risk management | Martech
- Role
- Deputy Manager at Samsung Ads
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Mamta Yadav
An accomplished professional with 12+ years of expertise in programmatic advertising and…
Experience
Deputy Manager
Jun 2022 — Present · IN
Spearhead strategic growth initiatives for Programmatic Advertising campaigns, utilizing expertise in DSP, SSP, and DMP tools. Lead teams in campaign setup, optimization, and delivery with precision and efficiency.• Assess and mitigate risks associated with business operations, safeguarding organizational interests.• Steer and manage a high-performing team, providing guidance, coaching, and support to achieve business objectives.• Steer the digital performance conversations through leadership and oversee operations. Ensure delivery against best practices and set new benchmarks in performance both internally and with clients.• Collaborate with specialist partners to deliver commercially viable media solutions.• Act on client campaign briefs & requests, collaborating with team manager/lead of tech integrator to resolve channel related issues. Utilize the agency’s planning framework effectively.• Craft and implement digital media strategies that deliver tangible results for clients.• Collaborate across various digital channels to translate client objectives into effective campaigns.• Develop partner relationships with clients by engaging with their business environment.• Oversee Supply Operations, including channel onboarding, inventory management, and ad verification.• Troubleshoot campaign-related issues, ensuring seamless execution across multiple platforms.• Demonstrate technical proficiency in CTV ad trafficking, deal creation, quality assurance, and channel and ad verification. Understand the client’s business well and establish the relevant and valuable digital KPIs measurement.• Craft dashboards and Excel tools to extract process data in short TAT and create weekly reports using process data.• Drive excellence in inventory management, enhancing operational efficiency and campaign performance.
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE, Electrical, Electronic and Communications Engineering Technology/Technician
2007 — 2011
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