Mamta Rane

About Mamta Rane

As a Digital Marketer for Capgemini, I am responsible for driving digital, social media and content strategy to implementation for the Marketing and Creative Services Team.My role spans across diverse activities from driving digital campaigns and channel strategies to promote solution technologies (across industries from Cyber Security and Life Sciences to Insights and Data) to supporting our thought leaders on their social advocacy journey to help them build customer relationships and enhance their digital presence. In addition, my role involves diving into data analytics to anticipate opportunities and take data-driven informed decisions to maximize campaign impact.I have worked in Digital Marketing for over 10 years & what I enjoy most is strategizing with such a diverse group of stakeholders on creative and innovative ways to enhance branding and awareness for new product launches, upcoming campaigns and events. It\'s most rewarding to see the impact of my contributions across digital/social media platforms. Outside work, I love practicing art (be it calligraphy or quilting). I am also an avid reader of historical novels (always open to recommendations for my next read)!If you are also interested in the world of Digital Marketing please do connect with me here on LinkedIn!Specialisms:#DigitalStrategy |#SocialMedia |#ContentMarketing I #Collaboration |#Innovation I #DataAnalytics

Experience

1. Process Lead

   Capgemini

   Apr 2023 — Present · Mumbai, IN

   Strategy Development- Create comprehensive marketing strategies that align with the campaign’s as well as organization\'s overall goals- Identify target audiences, create content calendars, engage with followers, analyze market trends- Choose the most effective digital channels and tactics to reach potential customers & generate leads- Managing & working with the paid campaign team to create ads on Google, LinkedIn, YouTube etc to reach specific demographics, manage budgets, create ad copy, select keywords, and monitor ad performance to ensure a positive return on investment- Making sure SEO activity is part of the overall campaign• Content Creation and Management- Creating engaging and relevant content for campaigns- Keeping track on the content that should resonate with the target audience and convey the brand\'s message

Education

• K.P.B Hinduja College of Commerce

  TYB.com, Business/Commerce, General

  2006 — 2009

Skills

• At Multitasking
• Quick Grasping
• Content Production
• Market Research
• Blogging
• Management
• Project Support
• Supervisory Skills
• Social Media
• Project Management
• Performance Motivation
• Branding
• Strategic Planning
• Employee Training
• Consumer Behavior
• Team Management
• Legal Assistance
• Team Leadership
• Product Management
• Team Coordination
• Brand Development