Mamta Jain
Assistant Manager Performance Marketing @Reliance Retail
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WORK HISTORY
Assistant Manager Performance Marketing @Reliance Retail
Plan and execute all digital media campaigns which includes dv360, display, Search, UAC, YouTube, Discovery, Facebook Ads, Instagram Ads and LinkedIn Ads.\\\\n• Optimize the campaigns performance by A/B testing on bidding strategy, Campaign objectives, Creatives and Ad Copies.\\\\n• Research on new media opportunities to provide innovative marketing opportunities.\\\\n• Identify trends and insights to optimize spend and performance based on the insights.\\\\n• Brainstorm new and creative growth strategies through digital marketing.\\\\n• Monitor effective benchmarks for measuring the impact of media programs and analyses, review & report on the effectiveness of the campaigns to maximize results.\\\\n• Collaborate with internal teams to create landing pages and optimize user experience.\\\\n• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.\\\\n• Identify critical conversion points and drop off points and optimizes user funnels.\\\\n• Managing and adjusting SEM budgets to ensure maximum ROI for paid adverts.\\\\n\\\\nHighlights: Google Ads, Facebook Ads, LinkedIn Ads, Media Planning, Programmatic Media Buying, Digital Strategy, Appsflyer, Firebase, Google Play Console, GA4\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
NATIONAL P.G. COLLEGE
Bachelor of Arts - BA
ITM Group of Institutions
Master of Business Administration - MBA, digital marketing and transformation
Navayuga Radiance School
ssc, Economics
ABOUT MAMTA JAIN
A go-getter and an experienced Digital Marketeer with a demonstrated history of working in the marketing and advertising industry for 2+ years. With a blend of creativity and hard work, aiming to achieve leaps in this field! Skilled in various aspects of Digital Marketing like Influencer Marketing, SEO Content, Google Ads, Google Analytics, Content & Campaign Strategy & Creation, Email Marketing, & Blog Writing, with a degree of Master\'s in Management Studies with Specialization in Digital Marketing and Transformation.
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