Mame Sagna
Senior Global Marketing Communications Manager @UPL
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WORK HISTORY
Senior Global Marketing Communications Manager @UPL
Lead global corporate communications and media relations, ensuring consistent messaging and strong brand presence- Own UPL Corp’s brand strategy, guidelines, and creative assets, tracking brand health and driving global activation plans- Drive internal communications to align employees with business goals, foster engagement, and strengthen company culture- Build and manage a global framework for regional marcom teams, providing guidance and tools to ensure brand consistency- Leverage digital and social platforms to enhance employer branding, audience engagement, and visibility- Manage agencies and budgets, and mentor the communications team to deliver high-impact results.
EDUCATION
EPPA
European Advanced Diploma in Communication (DEESCOM), Corporate Communication
IDRAC Business school
Management Certificate
Lycée Galilée
Higher National Diploma (HND) in Business Communication, Communication
ABOUT MAME SAGNA
I help transform complex innovations into stories that resonate with audiences across 130+ countries, bridging the gap between technical excellence and practical understanding.As Senior Global Marketing Communications Manager at UPL Corp, I lead both internal and external communication strategies that connect brilliant innovations with the practical language stakeholders need to understand why it matters to their operations.With over 20 years of experience across agency and corporate roles in multiple industries, I bring strong communication and marketing expertise that transcends sector boundaries. My UPL journey spans over 11 years, evolving from local French roles to global leadership. Combined with my earlier agency experience, this rich background enables me to craft narratives that work across diverse contexts – from events and exhibitions to agricultural innovation, from internal teams to external audiences.Throughout my career, I\'ve had the privilege of collaborating with leaders from across the globe. This international exposure has taught me that effective global marketing isn\'t about universal messages but cultural intelligence and the ability to adapt strategies to local contexts whilst maintaining consistency.Prior to my current role, I honed my skills through diverse agency and in-house positions, building expertise in brand strategy, campaign development, and stakeholder engagement across various sectors. This breadth of experience allows me to bring fresh perspectives to every communication challenge.When I return to Senegal and walk through my grandfather\'s diverse farm – where rice, maize, peanuts, cashews and mangoes grew side by side – I\'m reminded why authentic communication matters. As a farmer he understood that the best innovations mean nothing if people can\'t easily understand their value - that perspective shapes everything I do.I believe the future of marketing lies in teams that think globally but communicate locally, where diverse are essential for creating authentic connections with communities. My expertise in agriculture is a strong, but it\'s my foundation of versatile communication skills that can be applied across any industry seeking to connect meaningfully with its audiences.
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