Mamatha Bhake
Publisher development Manager | CTV | OTT - Partnerships
- Role
- Publisher Development Ctv Ott at Winkleads
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Mamatha Bhake
In-App/CTV || Monetization || Video monetization || Search | Looking for demand & supply…
Experience
Publisher Development Ctv Ott
Jul 2021 — Present · Hyderabad, IN
Managing our company’s partnerships operation, including maintaining our current relationships with partners and clients, and further building this network to drive business success.• Identifying new/additional business opportunities with clients• Managing existing partners and reactivating lapsed partners• Maintaining ongoing communication with clients.• Keeping partners up to date on our products and services.• Keeping track of partners performance• Build and maintain strong relationships with multiple customers simultaneously• Work closely with the Sales, Customer Support, Product and Finance team - to drive efficiency and value throughout the customer lifecycle.• Deep knowledgeable about CTV integration and monetization within VAST Tag & S2S supply paths and familiar with streaming video and distribution• Familiarity with CTV programmatic advertising• Experience integrating CTV partners through VAST TAG and/or server to server integrations (like Publica, Freewheel, Spring Serve)> sDevelop, implement, and manage advertising campaigns for a variety of clients, ensuring they align with their specific business goals and objectives.> Continuously optimize campaigns by analyzing performance data, identifying trends, and making data-driven decisions to improve ROI and achieve KPIs.> Work closely with the internal team to develop and execute comprehensive campaign strategies that deliver results.> Monitor and analyze competitors\' advertising activities to stay ahead of industry trends and capitalize on potential opportunities.> Stay current with Amazon advertising best practices, platform updates, and industry trends to ensure our clients\' campaigns remain cutting-edge and competitive.> Collaborate with the team to create compelling reports and insights on campaign performance, highlighting successes, learnings, and areas for improvement.
Education
Osmania University, Hyderabad
Master of Business Administration - MBA
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