Malyia Kelley
Account Manager, Digital at The Herald Group
- Role
- Digital Account Manager at The Herald Group
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Malyia Kelley
In my role as an Account Manager on the Digital team at The Herald Group, I support the development and execution of integrated digital strategies for clients across a range of industries. I manage digital campaigns from planning through performance analysis, leveraging data-driven insights to optimize messaging, targeting, and overall impact.Prior to joining The Herald Group, I worked as an Assistant Media Buyer, primarily focused on television, radio, and digital buys for consumer goods companies. In this role, I managed media placements, coordinated with vendors, and ensured campaigns aligned with client goals and budgets.I graduated Cum Laude from Clemson University with a Bachelor of Science in Marketing and a minor in Brand Communications. My goal is to bring a thoughtful, detail-oriented approach to the THG team and I\'m passionate about using digital tools to create effective, measurable results for clients.
Experience
Digital Account Manager
Feb 2026 — Present · Washington, DC, US
Manage and optimize multi-platform digital advertising campaigns for over 30 clients in highly regulated industries, including Fortune 500 companies and the top trade associations in DC- Own end-to-end execution of digital advertising programs, from strategy through reporting and optimization, ensuring improved performance and efficiency over time- Analyze mid- and post- campaign data to inform recommendations and improve future performance- Serve as the primary point of contact for clients, managing relationships and advising on digital strategy- Mentor junior team members and review work to ensure quality and consistency.
Education
Clemson University
Bachelor of Science - BS, Marketing
2017 — 2021
Georgetown Visitation
High School
2013 — 2017
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