Malvika Rai
Associate Director @Cossette Media
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WORK HISTORY
Associate Director @Cossette Media
Toronto, ON, CA
Helped standardize programmatic best practices, supporting adoption of new tools, automation workflows, and advanced measurement solutionsPartnered with internal teams to evaluate and integrate emerging platform capabilities, including automation and AI-driven features, to improve scalability and operational efficiencyStayed ahead of industry trends, platform updates, and beta opportunities, translating new capabilities into practical execution guidanceProvided senior-level oversight and direction on full funnel campaigns, ensuring delivery while future-proofing operational approaches
EDUCATION
Fanshawe College
Post Graduation Diploma, Marketing/Marketing Management, General
Ballygunge Shiksha Sadan (The BSS School)
High School Diploma, Commerce
NSHM College of Management & Technology, Kolkata
Bachelor's degree, media science
Sheridan College
Post Graduation Diploma, Advertising
SKILLS
ABOUT MALVIKA RAI
I studied accounting for three years, till I realised that I just wasn’t cut out for book…
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