Malvika Kothari
Marketing @ Greystar | Consumer-Centric Marketer | Integrated Marketing Communications Graduate - Northwestern University
- Role
- Marketing Strategist - Midwest Region at Greystar
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Malvika Kothari
As a passionate marketing enthusiast, I am profoundly intrigued by the ever-changing…
Experience
Marketing Strategist - Midwest Region
Mar 2024 — Present · Chicago, IL, US
Led marketing efforts for a diverse portfolio of 35 luxury properties across the Midwest, managing annual budgets of $3 million- Developed and executed integrated marketing strategies, optimizing SEM and SEO, resulting in a 9% increase in acquisition rates- Drafted briefs for creative agencies and provided strategic feedback to ensure branding projects aligned with business objectives- Analyzed and presented marketing performance to clients and stakeholders, using data analytics and revenue management insights to inform short- and long-term marketing plans.
Education
KC College
Bachelor's in Management Studies, Marketing
2017 — 2020
Mithibai College
HSC, Commerce
2015 — 2017
Northwestern University
Master's degree, Integrated Marketing Communications
University of Mumbai
Master of Commerce, Business Management
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