Malvika Tandon

About Malvika Tandon

Curious mind. Creative storyteller. Growth strategist.I’m a Marketing Strategist, SaaS Growth Leader, and Creative Visionary with 5+ years of experience scaling programs, shaping strategy, and building high-impact teams across SaaS, digital platforms, and advertising ecosystems.As Vice President & Chief of Staff at Trace, I partner with leadership to turn big ideas into execution—driving adoption, elevating brand visibility, and streamlining operations to fuel sustainable growth.Earlier, I led Meta’s Partner & Creator Programs at FxPay Services, helping SMBs and creators unlock stronger ROI. At Regalix (now MarketStar), I worked with global advertisers to design data-driven strategies, develop training frameworks, and craft proposals that turned into real business wins.I thrive at the intersection of strategy and creativity—whether it’s building go-to-market roadmaps, scaling outreach, or painting with acrylics and oils as a passionate artist. For me, creativity isn’t just an outlet—it’s how I approach problem-solving and leadership.

Experience

1. VP Marketing & Sales (Outreach Programs)

   Trace Ai-Powered Fraud Detection & Background Verification

   Apr 2024 — Present · Hyderabad, IN

   Strategic Partner to the Founder’s Office, aligning business vision with execution across functions- Lead Marketing & Outreach Programs, managing a 10+ member team to scale adoption and brand visibility- Drive cross-functional initiatives in Marketing, Sales, Operations, and Product to accelerate SaaS growth- Partner with leadership on fundraising strategy, investor relations, and capital-raising initiatives- Implement data-driven frameworks to improve efficiency and ensure seamless delivery.{Portfolio Management for a series of Clients, managing end-to-end Operations, from Lead Gen. to Onboarding and Client Servicing.}Marketing Initiatives - Developed and implemented comprehensive marketing strategies for the organisation- Managed and coordinated email marketing campaigns, ensuring high engagement and conversion rates- Oversaw the organisation\'s social media presence, curating content and interacting with the audience to enhance brand visibility and customer engagement.Lead Generation & Frontend Sales for Trace Platform - Managing a Team of 6+ Inside Sales Specialists for Lead Gen. and generating sales for the organisation- Spearheaded the lead generation efforts for the Trace Platform, employing effective tactics to attract and capture potential clients- Managed the frontend sales processes, involving direct interaction with prospective customers and guiding them through the sales funnel- Demonstrated a deep understanding of the Trace Platform\'s features and benefits, effectively communicating its value proposition to potential clients- Contributed to the overall sales strategy, including identifying target markets, setting sales goals, and evaluating performance metrics.

Education

• Brahm Dutt Blue Bells Public School

  Humanities Class-XII, Economics, Psychology, English, Fine Arts, Social Studies.

  2003 — 2016

• IBS Hyderabad

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• Amity University, Noida

  Bachelor of Business Administration, General

  2016 — 2019

Skills

• Painting
• Microsoft Word
• Creative Writing
• Microsoft Excel
• Event Management
• Microsoft Powerpoint
• Singing