Malvika Sharma

About Malvika Sharma

Brand and product marketer having led teams in the development and marketing of products and services for consumers and businesses at leading companies like Unilever, L\'Oreal, Tektronix and Fluke with a track record of delivering results in market share, customer retention and lifetime value growth through research, effective positioning and go-to-market strategies. I\'m at my best when working with large cross-functional teams in complex projects toward a successful outcome and getting things done. Early in my career, I have been fortunate in creating and executing Corporate Social Responsibility and Behavior change campaigns that leverage the reach of large brands to further important social causes like education and create awareness of and access to safe drinking water. Skills: Brand Marketing | Product Marketing | Strategy | Digital Marketing | Media Planning | Agency Management | P&L Ownership | Business Development | Cross-Functional Team Leadership | Big Data Analytics | eCommerce | Hardware | Technology | CPG

Experience

1. Senior Manager, Commercial Growth

   Fortive

   Jan 2024 — Present

   Driving commercial growth delivery across Fortive Operating Companies as part of the FBSO, a Center of excellence, through • Design and deployment of commercial frameworks with best-in-class AI and technology enablers to drive lead generation and revenue growth of over bps across Operating Companies. • Achieved over XX% acceleration in YoY marketing generated pipeline by setting up marketing teams across 18 operating companies to compete in 8-week growth hack through training and tools to boost their GTM processes

Education

• University of Michigan - Stephen M. Ross School of Business

  M.B.A

• Jawaharlal Nehru Technological University

  Bachelor of Technology