Malvika Gupta
Associate Director - Novartis | Integrated Brand Strategy I Digital Transformation | Commercial Effectiveness
- Role
- Associate Director- Portfolio Strategy & Planning (Global Health Insights) at Novartis
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Malvika Gupta
Passionate about solving complex and ambiguous business challenges that arise across the lifecycle of key Oncology and Pharma brands (pipeline, inline and mature assets)- enabling sales, marketing & brand teams make faster and smarter data-driven decisions.Led diverse teams of talented analytics professionals, and spearheaded key commercial analytics projects within US Oncology BU at Novartis Hyderabad- focusing on- Pre-launch analytics and launch readiness- Strategic planning- Situational analysis / Risk and opportunity assessment- Brand performance analytics- Patient journey mapping to understand key drivers/ barriers for adherence, compliance, Rx patterns, switch etc- Customer analyticsInvolved in analytics capabilities creation, technology-enabled transformation, augmentation of existing solutions through data driven insights and driving operational excellence.Working across geographies, global teams across matrix organizations like IQVIA, ZS and KPMG, has enabled me with a diverse career portfolio incorporating various facets of sales & marketing consulting.Key areas of expertise include- Patient data analytics & insights, Portfolio strategy, Feasibility and strategic planning, Digital Strategy, Launch excellence/ readiness, Market Sizing, ForecastingDeep understanding of the market & clinical landscape for oncology TAs like Breast Cancer, Lung Cancer, Leukemias, Multiple Myeloma, Melanoma etc.
Experience
Associate Director- Portfolio Strategy & Planning (Global Health Insights)
Oct 2022 — Present · Hyderabad, IN
Education
Delhi University
Bachelor's degree, Pharmacy
2005 — 2009
National Institute of Pharmaceutical Education and Research (NIPER), Mohali
MBA, Pharmaceutical Marketing and Management
2009 — 2011
Skills
- Data Analysis
- Forecasting
- Market Research
- Orphan Drugs Assessment
- Oncology
- Healthcare
- Biotechnology
- Epidemiology
- Secondary Research
- Business Analysis
- Pharmaceutical Industry
- Competitive Analysis
- Business Research
- Pharmaceutical Sales
- Competitive Intelligence
- Market Analysis
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